比特派正版app下载|peacock

作者：比特派正版app下载

2024-03-17 00:44:28

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Peacock TV: Stream TV & Movies - Apps on Google Play

ock TV: Stream TV & Movies - Apps on Google PlayGamesAppsMoviesBooksKidsgoogle_logo PlayGamesAppsMoviesBooksKidsnonesearchhelp_outline Sign in with Googleplay_appsLibrary & devicespaymentPayments & subscriptionsreviewsMy Play activityredeemOffersPlay PasssettingsSettingsPrivacy Policy • Terms of ServiceGamesAppsMoviesBooksKidsplay_arrowTrailerPeacock TV: Stream TV & MoviesPeacock TV LLCContains adsIn-app purchases10M+DownloadsRated for 12+infoShareAdd to wishlistplay_arrowTrailerAbout this apparrow_forwardDownload Peacock, NBCUniversal’s streaming service. Peacock has all your favorite culture-defining entertainment, all in one place.With Peacock, stream exclusive Originals, new movies from theaters, thousands of TV shows — including Suits, The Office: Superfan Episodes, and Days of our Lives — plus current programming from Bravo, NBC, and USA.Stay up to date with live news and stream all your favorite live sports and events including Premier League, Big Ten sports, WWE, PGA Tour events and so much more.Here’s what you get with PEACOCK:• Instant access to hundreds of movies from major Hollywood studios such as Universal, DreamWorks Animation, and Focus Features.• Thousands of hours of TV series, including full seasons of buzzworthy faves and bingeworthy classics.• Peacock Channels – playing your favorite entertainment and news. Scroll less and watch more with the SNL Vault, Fallon Tonight, NBC Sports on Peacock, WWE, NBC News NOW, TODAY All Day, True Crime, and Dateline 24/7.• Hit Spanish-language TV shows and news from Telemundo.• Up to 6 personal profiles to optimize your viewing experience.With PEACOCK PREMIUM, stream the full library of movies, episodes, and seasons — plus live sports and events. Tons to watch. Lots to love.• Stream new movies from theaters and full seasons of exclusive premium TV like Yellowstone.• Every WWE Premium Live Event, plus series, docs, and the WWE Vault.• Exclusive Peacock Originals, including Dr. Death, The Traitors, House of Kardashian, ted, and more.• Live sports, including exclusive Premier League matches, Big Ten sports, SuperMotocross, and PGA Tour events.• The streaming home for your Bravo faves, including Vanderpump Rules, The Real Housewives of Miami, and more.• Dedicated Hallmark Media Hub featuring live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.• Current-season NBC hits like Found, Law and Order: SVU, and One Chicago.• Full library of Kids and Family entertainment.With PEACOCK PREMIUM PLUS, get everything included in Peacock Premium as well as:• Stream Peacock ad-free.*• Stream your local NBC channel, 24/7.• Download available titles to your mobile device and watch later, anywhere.*Due to streaming rights, a small amount of programming will still contain ads (Peacock Channels, events, a few shows and movies, and local content).Content availability may vary over time.Please note: Use of the Peacock app is limited to the United States and its territories. Video is accessible via 3G, 4G, 5G, LTE and Wi-Fi networks. Data charges may apply. If applicable, subscription charges begin after any promotional period of Peacock Premium/Peacock Premium Plus concludes. You will be charged on a recurring basis as described above, minus applied offers plus applicable taxes. Your subscription will auto-renew until you cancel. Cancel at any time by visiting your account in the Peacock App. By subscribing, you agree to the preceding subscription terms and our Terms of Use and Privacy Policy below.Learn more at www.peacocktv.comTerms of Use: www.peacocktv.com/termsPrivacy Policy: www.peacocktv.com/privacyCustomer Help: www.peacocktv.com/helpYour Privacy Choices: https://www.nbcuniversal.com/privacy/notrtooCA Notice: https://www.peacocktv.com/ca-noticeThis app features Nielsen proprietary measurement software, which will allow you to contribute to market research, like Nielsen’s TV Ratings. To learn more about our digital measurement products and your choices in regard to them, please visit http://www.nielsen.com/digitalprivacy for more information.Updated onFeb 29, 2024EntertainmentData safetyarrow_forwardSafety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.This app may share these data types with third partiesLocation, Personal info and 2 othersThis app may collect these data typesLocation, Personal info and 4 othersData is encrypted in transitData can’t be deletedSee detailsflagFlag as inappropriateApp supportexpand_morepublicWebsiteemailSupport emailsupport@help.peacocktv.complaceAddress30 Rockefeller Plz

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「免费订阅+体育氪金」的Peacock能教会优爱腾什么？ - 知乎

「免费订阅+体育氪金」的Peacock能教会优爱腾什么？ - 知乎首发于壹娱观察切换模式写文章登录/注册「免费订阅+体育氪金」的Peacock能教会优爱腾什么？壹娱观察内容、消费、技术的望远镜和声呐。本文来自微信公众号：壹娱观察（ID: yiyuguancha），文/大娱乐家。转眼之间，各大传统制片厂为挑战Netflix所打造的“武器”终于全部就位。7月15日，经过一年多的准备，传媒巨头康卡斯特下属的NBC环球正式上线了其名为Peacock的流媒体服务，该服务融合了NBC的直播内容与各种版权内容，更为重要的是，与Netflix、Disney+以及刚上线不久的HBO Max不同，NBC环球依然为Peacock准备了免费观看的选项，唯一的要求就是用户需要同时收看广告。可以说这也是Peacock与众不同的一点，NBC环球负责面向消费者业务的负责人Gidon Katz认为，Peacock可以通过大多数最大的竞争对手不会做的事情来取胜：提供优质娱乐内容，并且大部分是免费的。▲ Peacock界面而除了免费，Peacock另一优势则是能够获得NBC环球在新闻与体育版权方面的部分支持，相对于Netflix、Disney+和HBO Max完全专注于各类影视内容，Peacock则呈现出了更加多元化的内容分布并且将长项内容做到极致，同时也让这项服务在内容层面变得更具有吸引力。如今，Peacock也仅仅只推出了一周时间而已，谈其成功与否为时尚早。但其主打“免费订阅+体育氪金”的思路却还是能够给国内的视频平台带来一些新的思考方向，尤其是在国内影视内容尚无法完全支撑起纯粹的订阅模式时，寻找更多成熟的内容形式来吸引用户，也能够在营收端形成更多元的结构，尽一切可能实现盈利。用免费换广告，Peacock想让“有线电视”重获新生进入由Netflix主导的流媒体时代后，虽然各家流媒体都给出不同时长的免费试用期，但用户想要在注册伊始不绑定任何支付方式的日子早已一去不复返，花钱订阅早已成为常态。最后出场的Peacock却让过去回到了现在，这项服务最初只需要用户通过邮箱注册即可登录，免费订阅不需要绑定任何的支付方式。随后用户可以在三个不同的层级中选择：一个完全免费但带有广告的版本，可以访问超过13000小时的内容，包括每日新闻和体育节目，以及部分Peacock原创系列内容。然后是Peacock高级版，每月4.99美元的订阅服务，可以让用户获得超过2万小时的内容，包括所有的Peacock原创节目和独家直播节目，用户仍然会看到一些广告。最后，还有一个每月9.99美元的版本，与高级版提供同样的东西，但没有任何广告。(4.99美元的套餐将对Comcast和Cox用户免费提供)。▲ 各家流媒体服务基本套餐费用（图片来源：Yahoo）虽说流媒体本来算是一种全新的发行模式，但Peacock的出现可以说是对“传统”流媒体服务的一种突破。过去流媒体服务通常分为两大类：SVOD（订阅视频点播）和AVOD（基于广告的免费视频点播）。负责人Katz表示，Peacock正以一种独特的方式横跨两者之间，而NBC环球的战略重心是将Peacock尽可能地免费带给更多用户。当然Peacock的免费服务的附带条件颇多，因为其入门级的套餐对的版权内容相对来说并不算多，并且不少直播内容也无法收看。更为重要的是NBC环球所能提供的一项关键差异化服务便是像直播英超等体育赛事。要想完全使用这些直播服务，则需要用户开始花钱，而如果不喜欢被广告打扰则需要花费10美元。另外，即便是是付费用户也依然有相当大的局限性。最典型便是没有收看NBC的常规电视直播频道，首页中直播选项其实是经过Peacock内容团队挑选过的内容，这与CBS All Access等其他真正的电视直播服务有很大的不同，CBS All Access以每月5.99美元的价格提供其传统电视频道。虽然NBC环球将Peacock视为一种有线电视替代品，但它并不想提供太多有线电视网络的直播内容，这意味着它无法与Sling TV、YouTube TV或FuboTV等更丰富但昂贵的电视替代服务竞争。▲ CBS All Access界面可以说Peacock更像是NBC环球的基础有线电视服务，拥有一些第三方合作伙伴，比如ViacomCBS。NBC环球认为，Peacock是补充传统有线电视渠道这一想法所能提供的最佳版本，它扩大了传统康卡斯特用户的内容选择。NBC环球的期待是，人们能将看电视的习惯融入到他们的流媒体服务中，这将使用户能够清楚的将Peacock与竞争对手区分开来。“把影视、体育、新闻放到一个应用中，我们相信我们可以为更多的客户需求提供服务。”Katz在Peacock上线的公开信中表示道，“我们所设计的服务是为了挖掘人们过去看电视时所希望得到的需求满足。这是巨大的差异化，因为在流媒体世界中没有其他人在做这件事。”因此Peacock不管是页面设计还是APP板块分类，也都专注于聚焦电视直播节目，其中包括在北美地区独家的英超、专门为周六夜现场提供的内容频道、最新的新闻节目。这被外界解读为Peacock的一种防御性策略，他们试图向喜欢新流媒体服务的客户强化传统有线电视所能带来的好处。如果说典型的流媒体服务是带着颠覆人们看电视方式的想法进入市场的，那么Peacock想做到的则是在提醒用户为什么过去人们会热衷于看电视。在让Peacock小范围提前测试了一段时间后（4月份开始为康卡斯特的Flex和X1客户独家提供），Katz说他们真正注意到的是人们喜欢在打开Peacock时便有内容直接播放，类似于传统的有线电视。“这种设计给人们带来了熟悉的感觉，”Katz说，“它让人们觉得这项服务具有实时性。”并且在当下这个经济呈现出衰退的时刻，一项免费的服务确实对部分用户具有极大吸引力。但是，Peacock在全新原创内容方面依然面临和其他新玩家一样的难题，新内容实在太多，并且因为疫情很多制作都被迫延期。现在引起话题的是根据赫胥黎经典的反乌托邦小说改编的美剧《美丽新世界》，但是口碑方面却令人失望。▲ 《美丽新世界》剧照目前原创内容市场被Netflix所主导——这家流媒体巨头在今年前六个月内已经发布了50多部电影。从纸面上看，Peacock既是康卡斯特的明智之举，对普通用户来说也足够具有性价比。Peacock提供的是一个重新设计的基础有线电视服务；即使在最贵的选项上，每月10美元也比Netflix、HBO Max、亚马逊Prime Video或没有广告的Hulu需要花费的要少。对于NBC环球来说，与Netflix竞争几乎完全不是他们的目标，甚至Disney+、HBO Max都不是他们想要追赶的对手。康卡斯特将目光投向了其他电信巨头几乎已经抛弃了的市场——有线电视。市场研究公司LightShed Management估计，目前仍有8000万家用户在订阅有线或卫星电视的内容，尽管比起十年前约1亿用户的订阅有所减少，但仍是可观的市场体量，康卡斯特希望借由Peacock的推出能渐渐改变用户依赖有线内容的使用习惯，并且将原有用户吸引至他们的流媒体平台上，但同时由于迪士尼与华纳将更多资源投注在流媒体平台上，又使得康卡斯特重新看到这两家所逐渐放弃的有线电视市场。体育赛事，流媒体涉足未深的内容金矿 Peacock不仅拥有康卡斯特广大的有线电视用户基础，更为重要的是其还握有NBC环球手上的运动赛事版权能提供不同于竞争对手的内容，原本从2020年夏季奥运会开始，与奥运会有关的专题报道和纪录片内容也将会登陆NBC环球的这一服务，如今由于奥运会延期，这一优势似乎被意外瓦解。但了解美国体育转播的观众大概不难明白，想要通过网络流媒体服务收看所有直播赛事几乎是一件不可能的事，即便是迪士尼试图通过ESPN+实现这一目的，但就目前来说，这依然是遥不可及的事，并且传统制片厂也很难将体育与影视内容绑定完全绑定在同一个发行端。▲ 迪士尼以每月12.99美元的价格捆绑Hulu，ESPN+和Disney+但拥有大量体育赛事版权内容的NBC环球或许可以做到这一点。早前Netflix内容负责人泰德·萨兰德斯曾表示，由于NBC可通过有线电视获得运动赛事的版权，在内容服务上应充分利用此一优势增加内容实力，而不是跟随其他竞争对手大力投资流媒体影音服务来与Netflix竞争。目前来说，这确实也是NBC环球所主打的策略。尽管由于东京奥运会延期，导致Peacock目前无法利用奥运会这一话题量巨大的赛事吸引新用户，但对于Peacock的用户来说，依然还有不少体育内容值得期待。Peacock已经建立了一个 “东京之路”的限定频道，制作方表示这是一个全天候播出的流媒体频道，专门播放奥运会和残奥会的经典时刻、纪录片和演播室节目。与大多数流媒体行业平台不同，Peacock拥有一系列的新闻节目和体育版权，这在市场上是一个相对未开发的领域。Peacock的新频道便是该平台进一步充实其专题体育节目的一部分，同时也是一种对意外出现的对冲手段，可以让用户获得其他形式的奥运内容，因为原先被作为宣传重点的奥运会无奈因新冠疫情而延期。Peacock移动端定期更新其主页中的趋势部分，提供了最新的体育、新闻和流行内容，因此用户可以在这一板块中找到当前对备战东京的运动员的采访。同时还可以在Peacock上看到各种体育短视频，包括东京奥运希望之星的运动员简介和奥运历史上特定日期发生的难忘事件。▲ Peacock移动端“东京之路”频道另外，Peacock还拥有其他一些体育频道，如英超联联赛精华版和The NFL is Back，以及专门针对其他体育项目的定制频道。Peacock当下拥有的体育版权内容包括北美独家英超比赛、美国网球公开赛和女子公开赛的报道、NFL外卡季后赛、环法自行车比赛、La Vuelta，以及三冠王赛马等赛事的重播、NBC体育的每日集锦，以及数百小时的体育系列节目、纪录片和电影，如《老虎伍兹追逐历史》、《我是阿里》、《作为伊夫》、《费赫迪和威利》。至于Peacock与体育相关的原创作品，目前已经推出了《In Deep with Ryan Lochte》，该片主要讲述了Lochte在与里约热内卢当局的丑闻导致美国游泳队暂停运动员资格后，这支队伍尝试回到赛场的故事。今年ESPN与Netflix联合推出的关于乔丹的纪录片《最后的舞动》取得了巨大成功，也让流媒体见识到了热门体育内容的巨大影响力。就目前来说，迪士尼很难将体育内容带到Disney+，因为另一方面他们还有ESPN+这一平台需要兼顾，但Peacock显然完全没有这些包袱，他们将填补市场空白作为己任。▲ 《最后的舞动》剧照事实上，回看国内的视频网站大战，在影视内容竞争开始进入白热化的状态之前，体育赛事就已经给流媒体提供了一些新的弹药。最早乐视视频的一鸣惊人，其实一大让人瞩目之处便是其收集到了几乎覆盖所有类别的体育赛事版权，并且不论是体育迷关注的清晰度还是解说团队都可谓是国内一流。当然体育版权过高的成本也成为压死乐视的几根稻草之一。放眼目前国内的三大视频平台，腾讯视频也因为腾讯阔气的拿下了NBA在国内的相关版权带来了巨大的收益，之前优酷则尝试抢下世界杯的线上转播权而轰动一时，爱奇艺也在英超赛事版权方面下了一番功夫。但就目前来说，国内视频平台更多还是依靠单纯的版权争夺来获取短暂的优势，对于如何最大化稀缺优质体育内容的价值依然缺乏清晰且明确的规划，体育观众与影视观众很大程度上处在割裂的状态。其实，腾讯体育已经试图寻找平衡，但是内容方面的不够深耕以及多种氪金方式，让付费的国内体育迷们体验并不好，走在前列的腾讯体育还需要更多思考。目前Peacock的异军突起，或许值得国内平台更多关注，因为在客单价过低的情况下，国内平台想要纯粹依靠订阅服务实现盈利难度实在太大。在进入平台竞争的下半场之后，如何平衡订阅与广告的营收模式，尝试更加多元的内容构成，更多精细化的自制内容以及布局，无疑将会成为各家的主要任务。而随着各家国际巨头都已经摆好阵势开始了正面较量，哪些模式会最终赢得消费者的青睐，将会很大程度上影响未来整个流媒体行业的走向。发布于 2020-07-23 18:54流媒体视频网站赞同 3添加评论分享喜欢收藏申请转载文章被以下专栏收录壹娱观察壹娱观察想做中国电影产业和泛娱乐产业的望远镜和声呐——面对产业，除了要发现新闻，我们还想探索那些深藏在冰山一角之下的

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孔雀 (串流媒體) - 维基百科，自由的百科全书

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孔雀Peacock公司类型子公司网站类型流媒体视频点播成立000000002019-01-14-00002019年1月14日總部美國紐約GE大樓持有者康卡斯特创立者NBC环球代表人物邦妮·漢默（英语：Bonnie Hammer）（董事會主席）服务OTT服务母公司Peacock TV LLC（NBC环球）网址https://www.peacocktv.com注册月付推出时间000000002020-07-15-00002020年7月15日现状營運中系统平台跨平台

孔雀[1]（英語：Peacock）是美國NBC環球集團推出的线上影音串流服务平台，於2020年7月15日正式營運[2]。该平台的名稱取自NBC台标的外型[3]。邦妮·漢默（英语：Bonnie Hammer）擔當董事會主席，負責該媒體平台的營運以及原創內容的開發。

歷史[编辑]

2019年1月14日，NBC環球集團宣佈將開發OTT服務串流媒體平台，提供旗下娛樂產品內容[4]。9月17日，NBC環球公佈該平台正式被定名為「孔雀」（Peacock），將於2020年4月正式營運。屆時NBC環球持有版權的節目，如《我們的辦公室》和《公園與遊憩》等，將陸續在合同到期後從其他競爭平台下架后在此平台播出。此外還將推出原創節目[5][6][7][8]。2020年5月，NBC環球與蘋果公司達成協議，該流媒体平台於2020年7月15日上架iOS設備和Apple TV[9]。

內容[编辑]

原創節目[编辑]

電視[编辑]

標題

譯名

類型

首播日期

季數

長度

狀態

備註

Brave New World

《美麗新世界》

科幻

2020年7月15日 (2020-07-15)[10]

待公布

移自USA[11]

Angelyne

劇情

待公布

[11]

A.P. Bio

《這不是生物課（英语：A.P. Bio）》

喜劇

待公布

第三季起移自NBC[11]

Battlestar Galactica

《星際大爭霸》重啟版

科幻

待公布

[12]

Dr. Death

劇情

待公布

[11]

One of Us is Lying

《看誰在說謊》

劇情

待公布

[13]

Happy Tree Friends

喜劇

待公布

[13]

Straight Talk

喜劇

待公布

[13]

Untitled Punky Brewster reboot

情節喜劇

待公布

[11]

Untitled Real Housewives spin-off

真人秀

待公布

[11]

Untitled Saved by the Bell reboot

情節喜劇

待公布

[11]

Who Wrote That?

紀錄片

待公布

[11]

The end is Nye

科幻

2022年8月25日 (2022-08-25)

待公布

[11]

電影[编辑]

標題

譯名

類型

首播日期

長度

狀態

備註

Psych 2: Lassie Come Home

喜劇/劇情

待公布

移自USA[11]

資料來源[编辑]

^ NBC環球將流媒體服務命名為"孔雀" 計劃於2020年推出. 新浪新聞中心. 2019-09-18 [2020-09-15]. （原始内容存档于2020-08-21）.

^ Sperling, Nicole. NBCUniversal Introduces Peacock, Its New Streaming Service. The New York Times. 2019-09-17 [2020-09-15]. ISSN 0362-4331. （原始内容存档于2019-09-17）（美国英语）.

^ NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed | Hollywood Reporter. www.hollywoodreporter.com. [2020-09-15]. （原始内容存档于2019-09-17）.

^ Hayes, Dade. NBCUniversal Entering The Streaming Wars With 2020 Launch Of Bonnie Hammer-Run Service; Mark Lazarus, Jeff Shell Also Get Major Promotions. Deadline Hollywood. 2019-01-14 [2019-09-17]. （原始内容存档于2019-10-30）（美国英语）.

^ Sperling, Nicole. NBCUniversal Introduces Peacock, Its New Streaming Service. The New York Times. 2019-09-17 [2019-09-17]. （原始内容存档于2019-09-17）（美国英语）.

^ Goldberg, Lesley. NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed. The Hollywood Reporter. 2019-09-17 [2019-09-17]. （原始内容存档于2019-09-17）（美国英语）.

^ Andreeva, Nellie. NBCU Streamer Gets Name, Sets Slate Of Reboots, ‘Dr. Death’, Ed Helms & Amber Ruffin Series, ‘Parks & Rec’. Deadline Hollywood. 2019-09-17 [2019-09-17]. （原始内容存档于2019-09-17）（美国英语）.

^ Andreeva, Nellie. ‘Parks & Recreation’ To Join ‘The Office’ On Peacock NBCU Streaming Service. Deadline Hollywood. 2019-09-17 [2019-09-17]. （原始内容存档于2019-09-18）（美国英语）.

^ Hayes, Dade. Peacock Sets Apple Distribution Deal Ahead Of July National Launch. Deadline Hollywood. 2020-05-20 [2020-05-06]. （原始内容存档于2020-10-10）（美国英语）.

^ Petski, Denise. Peacock Unveils Opening Slate Ahead Of July Launch: ‘Brave New World’ Among Originals. Deadline. 2020-05-14 [2020-05-14]. （原始内容存档于2020-05-16）（美国英语）.

^ 11.00 11.01 11.02 11.03 11.04 11.05 11.06 11.07 11.08 11.09 NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed. [2019-09-18]. （原始内容存档于2019-09-17）.

^ 'Battlestar Galactica' Reboot From Sam Esmail in the Works at NBCU's Streamer. [2019-09-19]. （原始内容存档于2019-09-17）.

^ 13.0 13.1 13.2 Ed Helms Comedy From Mike Schur, 'Punky Brewster' Among Scripted Slate at NBCU Streamer. [2019-09-19]. （原始内容存档于2019-09-22）.

外部鏈接[编辑]

官方网站

查论编孔雀原創節目系列節目正在播出原創

看誰在說謊（英语：One of Us Is Lying (TV series)）（2021-）

同志亦凡人（英语：Queer as Folk (2022 TV series)）（2022-）

歌喉讚：邦普遊柏林（英语：Pitch Perfect: Bumper in Berlin）（2022-）

烈火戰車（2023-）

刺客旅館：捍衛任務世界（2023-）

延續

邁阿密嬌妻（英语：The Real Housewives of Miami）（2021-）

我們的日子（2022-）

已完結原創

美麗新世界（2020）

救命下課鈴（英语：Saved by the Bell (2020 TV series)）（2020-21）

失落的符號（2021）

羅瑟福瀑布鎮（英语：Rutherford Falls）（2021-22）

喬對上卡蘿（英语：Joe vs. Carole）（2022）

安潔琳（英语：Angelyne (miniseries)）（2022）

延續

這不是生物課（英语：A.P. Bio）（2020-21）

即將播出原創

熊麻吉（英语：Ted (TV series)）（TBA）

電影已上線

靈異妙探2：警長歸來（英语：Psych 2: Lassie Come Home）（2020）

靈異妙探3：這就是蓋斯（英语：Psych 3: This Is Gus）（2021）

尋子風暴（英语：My Son (2021 film)）（2021）

可愛邂逅（英语：Meet Cute (film)）（2022）

他们/她们（英语：They/Them (film)）（2022）

大病（英语：Sick (2022 film)）（2022）

讚美（英语：Praise This）（2023）

查论编NBC環球康卡斯特旗下子公司集團主管董事會

史蒂夫·布克（英语：Steve Burke (businessman)）（執行長）

布萊恩·羅伯斯（英语：Brian L. Roberts）

Michael Angelakis

杰夫·伊梅尔特

基斯·歇瑞恩（英语：Keith Sherin）

資深集團主管

史蒂夫·布克（英语：Steve Burke (businessman)）（執行長）

Matt Bond

Lynn Calpeter（財務總監）

Steve Capus（英语：Steve Capus）

Richard Cotton

Dick Ebersol（英语：Dick Ebersol）

Patricia Fili-Krushel

Robert Greenbelt（英语：Robert Greenbelt）

Bonnie Hammer（英语：Bonnie Hammer）

Ted Harbert（英语：Ted Harbert）

Mark Hoffman

Paula Madison

Ron Meyer（英语：Ronald Meyer）

Adam Miller

Jeff Shell

Page Thompson

Lauren Zalaznick

环球影业

嘉年華影業

焦点影业

NBC環球娛樂

照明娛樂

聯合國際影業[nu 1]

環球動畫工作室

环球影业

PlayBack

環球影業家庭娛樂

沃克泰托电影公司

梦工场动画

Fandango（占股70%）

環球主題樂園及度假村美國

好萊塢環球影城

好萊塢城市大道（英语：Universal CityWalk）

奧蘭多環球影城度假村

佛羅里達環球影城

冒險島樂園

奧蘭多城市大道（英语：Universal CityWalk）

國際

日本環球影城

新加坡環球影城

北京環球影城

韓國環球影城

莫斯科環球影城

NBC環球有線（英语：NBCUniversal Cable）

Chiller（英语：Chiller）

Syfy

USA Network

環球有線製作公司

娛樂、數位電視網與整合媒體娛樂電視網

Bravo

Mun2（英语：Mun2）

Oxygen

Style Network（英语：Style Network）

合資：

PBS Kids Sprout（英语：PBS Kids Sprout）

TV One（英语：TV One (US TV network)）

特萊蒙多

KBLR（英语：KBLR (TV)）

KDEN-TV（英语：KDEN-TV）

KEJT-LP/KULX-CD（英语：KEJT-LP）

KHRR（英语：KHRR）

KNSO（英语：KNSO）[nu 2]

KSTS（英语：KSTS）

KTAZ（英语：KTAZ）

KTMD（英语：KTMD）

KVDA（英语：KVDA）[nu 2]

KVEA（英语：KVEA）

KXTX-TV（英语：KXTX-TV）

WKAQ-TV（英语：WKAQ-TV）

WNEU（英语：WNEU）[nu 2]

WNJU（英语：WNJU）

WSCV（英语：WSCV）

WSNS-TV（英语：WSNS-TV）

WWSI（英语：WWSI）

Telemundo of Puerto Rico Studios（英语：Telemundo of Puerto Rico Studios）

Telemundo Television Studios（英语：Telemundo Television Studios）

數位網路

DailyCandy（英语：DailyCandy）

Hulu[nu 3]

iVillage（英语：iVillage）

Television Without Pity（英语：Television Without Pity）

Integrated Media group

NBC體育集團

高爾夫頻道

NBC體育電視網

NHL電視網（英语：NHL Network (United States)）（部分）

環球體育（英语：Universal Sports）（部分）[nu 4]

Alli Sports（英语：Alli Sports）

NBC地方體育電視網（英语：NBC Sports Regional Networks）

灣區（英语：NBC Sports Bay Area）（45%）

加州（英语：NBC Sports California）

芝加哥（英语：NBC Sports Chicago）（20%）

波士頓（英语：NBC Sports Boston）

費城（英语：NBC Sports Philadelphia）

SNY（英语：SportsNet New York）（8%）

新英格蘭有線新聞（英语：New England Cable News）

NBC環球新聞集團

NBC新聞

NBCNews.com（英语：NBCNews.com）

MSNBC

NBC當地新聞

CNBC全球頻道

CNBC

CNBC非洲台

CNBC亞洲台

CNBC歐洲台

CNBC拉丁美洲台

CNBC世界台

CNBC歐洲台支局

Class CNBC（英语：Class CNBC）（20%）

CNBC歐洲台

CNBC Arabiya（英语：CNBC Arabiya）

CNBC-e（英语：CNBC-e）

CNBC北歐台

TVN CNBC（英语：TVN CNBC）

CNBC亞洲台支局

CNBC-TV18（英语：CNBC-TV18）

CNBC澳洲台

CNBC印度台

CNBC香港台

CNBC巴基斯坦台（英语：CNBC Pakistan）

CNBC新加坡台

日經CNBC

SBS-CNBC

環球國際網路（英语：Universal Networks International）

欧洲新闻台[nu 5]

13th Street Universal（英语：13th Street Universal）

比荷盧（英语：13th Street Universal (Benelux)）

法國（英语：13ème Rue Universal）

德國（英语：13th Street Universal (Germany)）

波蘭（英语：13th Street Universal (Poland)）

西班牙（英语：Calle 13 (TV channel)）

Syfy環球（英语：Syfy Universal）

亞洲

澳洲（英语：SF Channel (Australia)）

比荷盧（英语：Syfy Universal (Benelux)）

法國（英语：Syfy Universal (France)）

德國（英语：Syfy Universal (Germany)）

義大利（英语：Steel (TV channel)）[nu 6]

拉丁美洲（英语：Syfy (Latin America)）

波蘭（英语：Sci Fi Universal (Poland)）

葡萄牙（英语：Syfy (Portugal)）

羅馬尼亞（英语：Sci Fi Universal (Romania)）

俄羅斯（英语：Syfy Universal (Russia)）

塞爾維亞（英语：Sci Fi Universal (Serbia)）

斯洛維尼亞（英语：Sci Fi Universal (Slovenia)）

西班牙（英语：Syfy Universal (Spain)）

英國（英语：Syfy (UK and Ireland)）

Diva

亞洲

義大利（英语：Diva Universal (Italy)）

羅馬尼亞（英语：Diva Universal (Romania)）

俄羅斯（英语：Diva Universal (Russia)）

Movies 24（英语：Movies 24）

Studio Universal（英语：Studio Universal）

Italy（英语：Studio Universal (Italy)）

Latin America（英语：Studio Universal (Latin America)）

South Africa（英语：Studio Universal (South Africa)）

環球影劇頻道

亞洲

澳洲（英语：Universal Channel (Australia)）

捷克（英语：Universal Channel (Czech Republic)）

希臘（英语：Universal Channel (Greece)）

匈牙利（英语：Universal Channel (Hungary)）

日本（英语：Universal Channel (Japan)）

波蘭（英语：Universal Channel (Poland)）

羅馬尼亞（英语：Universal Channel (Romania)）

俄羅斯（英语：Syfy Universal (Russia)）

南非（英语：Universal Channel (South Africa)）

土耳其（英语：Universal Channel (Turkey)）

英國（英语：Universal Channel (UK and Ireland)）

Style Network（英语：Style Network (Europe)）

E!（英语：E! (European TV channel)）

NBC娛樂

NBC

NBC Studios

环球电视公司

NBC Broadcasting（英语：NBCUniversal Television Group）

合夥電視台（英语：List of NBC television affiliates (table)）

NBC環球電視發行（英语：NBCUniversal Television Distribution）

NBC旗下頻道

KNBC（英语：KNBC）

KNSD（英语：KNSD）

KNTV（英语：KNTV）

KXAS-TV（英语：KXAS-TV）

WCAU（英语：WCAU）

WCMH（英语：WCMH）

WMAQ-TV（英语：WMAQ-TV）

WJAR（英语：WJAR）

WNBC（英语：WNBC）

WNCN（英语：WNCN）

WRC-TV（英语：WRC-TV）

WTVJ（英语：WTVJ）

WVIT（英语：WVIT）

WVTM（英语：WVTM）

Cozi TV（英语：Cozi TV）

LXTV（英语：LXTV）

其他資產：

ValueVision Media (30%)

ShopNBC（英语：ShopNBC）

WWDP（英语：WWDP）

EMKA, Ltd.（英语：EMKA, Ltd.）

WSI公司[nu 7]

國際媒體發行公司（英语：International Media Distribution）

終止/結束營運：

NBC亚洲台（1994-1998，1998年被国家地理学会和迪士尼接管并更名为国家地理 (亚洲电视频道)）

13th Street (澳洲)（英语：13th Street (Australia)）

NBC Weather Plus（英语：NBC Weather Plus）（2004-2008）

Trio（英语：Trio (TV network)）（1997–2005）

Diva TV（英语：Diva TV）（2007−2012）

Hallmark國際頻道（英语：Hallmark Channel (International)）（1997−2011）

Qubo（英语：Qubo）（2006–2012）

The Mtn.（英语：MountainWest Sports Network）（50%）（2006–2012）

A+E Networks（15%）（1984–2012）

Cloo（英语：Cloo）（2006–2017）

KidsCo（英语：KidsCo）[nu 8]

Syfy (亞洲)

澳洲SF頻道（英语：SF Channel (Australia)）

康卡斯特電視網（英语：Comcast Network）

CSS（英语：Comcast/Charter Sports Southeast）（50%）

西南康卡斯特體育（英语：Comcast Sports Southwest）

休士頓康卡斯特SportsNet（英语：Comcast SportsNet Houston）

西北康卡斯特SportsNet（英语：Comcast SportsNet Northwest）

NBC體育華盛頓（英语：NBC Sports Washington）

G4（88%）

奧運頻道（英语：Olympic Channel (American TV channel)）

參見：

威望迪（NBC環球前股東，現為環球音樂集團母公司）

MCA公司（英语：MCA Inc.）（NBC環球在法律上的前身）

NBC環球與NBC電視網的前擁有者：RCA（1926-1986） / 奇異 (1926-1930、1986-2013） / 西屋（1926-1930）

^ 維亞康姆旗下派拉蒙電影公司持有50%股權。

^ 2.0 2.1 2.2 该电视台由NBC环球所拥有，但由ZGS广播控股公司所掌控。

^ 與新聞集團和华特迪士尼公司共同擁有。

^ 僅持有少數股權，InterMedia Partners為主要持股者。

^ 與那古布·萨维里斯和欧洲多地公共广播机构共同擁有。

^ 與Mediaset共同擁有。

^ 與黑石集团和贝恩资本共同擁有。

^ 由Corus Entertainment和DHX Media共同擁有。

取自“https://zh.wikipedia.org/w/index.php?title=孔雀_(串流媒體)&oldid=77023705”

分类：NBC環球视频点播订阅服务隨選視訊服務網路電視串流服務隐藏分类：CS1美国英语来源 (en-us)含有英語的條目维基百科和维基数据上的官方网站不同

本页面最后修订于2023年4月29日 (星期六) 06:17。

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Peacock (streaming service) - Wikipedia

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1History

2Distribution

3Content

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3.1Original programming

3.2Third-party content

3.2.1WWE content

3.3Sports programming

3.4News programming

4International syndication and versions

5See also

6Notes

7References

8External links

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Peacock (streaming service)

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From Wikipedia, the free encyclopedia

American video streaming service

For the TV network logo it was named after, see NBC logo.

Peacock TV, LLC.Logo used since 2020Type of businessLimited Liability CompanyType of siteOTT streaming platformAvailable inEnglishFoundedApril 15, 2020; 3 years ago (2020-04-15)Predecessor(s)Seeso (2016-2017)Headquarters30 Rockefeller Plaza, New York, U.S.Area servedAs an independent streaming service: United States

Through Sky and Now: Austria, Germany, Ireland, Italy, Switzerland and United Kingdom

Through SkyShowtime: Andorra, Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Kosovo, Montenegro, Netherlands, Nordics, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia and Spain

Through JioCinema: IndiaOwnerNBCUniversal (Comcast)CEOKelly CampbellKey people

Matt Strauss (Chairman)

Kelly Campbell (President)[1]

Patrick Miceli (CTO)

IndustryFilmRevenue$2.1 billion (2022)[citation needed]Employees1,000-2,000ParentNBCUniversal Direct-to-Consumer and Digital EnterprisesURLhttps://www.peacocktv.com/CommercialYesRegistrationRequiredUsers 31 million paid subscribers (as of December 2023[update])LaunchedJuly 15, 2020; 3 years ago (2020-07-15)Current statusOperatingWritten inJavaScript, Java, C++, Rust

Peacock is an American over-the-top video streaming service owned and operated by Peacock TV LLC, a subsidiary of NBCUniversal Media Group. Named after the NBC logo, the service launched on July 15, 2020.[2][3][4] The service primarily features series and film content from NBCUniversal studios and other third-party content providers, including television series, films, news, and sports programming. The service is available in a grandfathered free ad-supported version with limited content, while premium tiers include a larger content library and access to additional NBC Sports, Hallmark Channel, and WWE content.

In December 2022, the service reached 20 million paid subscribers.[5] In March 2023, Peacock reached 22 million paid subscribers.[6] As of October 2023, Peacock reached 30 million paid subscribers.[7]

History[edit]

On January 14, 2019, NBCUniversal announced plans to launch an over-the-top streaming service in 2020, which would feature original and library content, and be available in free advertising-supported and paid ad-free versions.[8] The service would be led by chairman Bonnie Hammer, under the division NBCUniversal Direct-to-Consumer and Digital Enterprises.[8]

On September 17, 2019, it was announced that the service would be named "Peacock", an allusion to the NBC logo. The service announced further details on its initial slate of original programming, including sci-fi series Brave New World (moved from USA Network's slate), limited series Angelyne, crime drama Dr. Death, comedy Rutherford Falls, teen drama One Of Us Is Lying, talk show The Amber Ruffin Show, and reboots and continuations of Battlestar Galactica, Punky Brewster, and Saved by the Bell. It was also announced that library rights to the NBC sitcoms The Office and Parks and Recreation would move exclusively to Peacock in October 2020 and January 2021, respectively.[2][9]

Peacock soft launched for Comcast Xfinity cable subscribers on April 15, 2020, beginning with X1 and Xfinity Flex customers. The service then launched nationally on July 15 of that year.[10][11]

As of August 2021, the service had reached at least 54 million signups.[12] In April 2022, the service reached 28 million monthly active accounts and 13 million paid subscribers, an increase of 40% from the previous quarter. It also reported a 25% increase in engagement year-over-year.[13][14] In September 2022, the service had 30 million monthly active accounts and 15 million paid subscribers, a 70% increase in paid subscribers since the start of 2022.[15] As of December 2022, the service has reached 20 million paid subscribers, with its coverage of the 2022 FIFA World Cup in Spanish having been credited for an increase in the fourth quarter of 2022.[5]

Distribution[edit]

Peacock has three tiers of service: Free, Premium, and Premium Plus. The Premium tiers are subscription-based and include Peacock's full library of content, while the Free tier contains a subset of its content. The Free and Premium tiers are advertising-supported, with commercials limited to five minutes per hour. Peacock Premium is included in some services from television service providers, such as Cox, which ended January 15, 2023, and Xfinity. Subscribers to Peacock Premium, whether subscribing directly or receiving service through a provider, can upgrade to the ad-free Premium Plus tier for an additional monthly cost.[11] In January 2023, NBCUniversal discontinued the Free tier for new users: only subscription-based plans are available, with the Free plan only available to existing users, and those whose Premium subscription has lapsed.[16]

On May 6, 2020, a distribution deal with Apple made Peacock available on iOS devices and Apple TV on-launch. Peacock content is also available on the Apple TV app, and the Premium service is available as an in-app subscription.[17] On July 20, 2020, Peacock launched an app for PlayStation 4.[18] On September 21 of that year, Peacock became available on Roku.[19] The company's September 18 agreement for the service narrowly averted a blackout of NBCUniversal's TV Everywhere apps on Roku devices due to a dispute over revenue sharing and advertising inventory assignment.[20][21] On June 8, 2021, Peacock launched an app for Samsung smart TVs.[22][23] On June 24, 2021, Peacock launched an app for Amazon Fire TV and Amazon Fire tablets, such as Fire HD.[24]

In April 2023, as part of its multi-year partnership with Meta Platforms, a Peacock app was launched for Meta Quest 2 and Quest Pro Virtual reality headsets.[25]

DirecTV customers can now watch Peacock TV through their DirecTV subscription. To do this, they must sign up for Peacock Premium or Peacock Premium Plus.[26][27]

Content[edit]

The service is drawn primarily from the NBCUniversal library, including subsidiaries such as Universal Pictures and Universal Television. It is said to include at least 15,000 hours of content on-launch without a subscription, and an additional 5,000 hours of content for Premium subscribers.[28][18][29] Current episodes of NBC series are available on Peacock the day after their premiere for Premium subscribers; non-subscribers will receive them on a week's delay.[18]

Peacock also offers a lineup of about 25 curated digital linear channels, including long-form and digital-originated programming content from NBCUniversal's broadcast and cable properties (such as Today All Day, a digital extension of NBC's morning show Today),[30] as well as third-party content providers. They are designed to emulate a traditional broadcast programming experience (similar to services such as Pluto TV and Xumo, the latter of which was purchased by NBCUniversal parent Comcast in February 2020).[31]

On January 26, 2020, NBC announced plans to stream The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers at 8 and 9 p.m. ET, respectively, ahead of their television premieres on NBC. Many of NBC's affiliate groups criticized the decision out of concern that the "pre-airs" of both late-night talk shows on Peacock would cannibalize viewership for the shows on local NBC stations, and the plans never came to fruition.[32]

On July 6, 2021, Universal announced that it would not renew its pay-one output deal with HBO in favor of bringing its films to Peacock during the pay-one window beginning in 2022. All films will exclusively be available on Peacock during the first and last four months of the 18-month pay-one window (with Universal licensing its live-action films to Amazon Prime Video and its animated films from Illumination and DreamWorks Animation to Netflix in between those two exclusivity windows). The pay-one window for Universal films was initially brought forward to four months after a film's initial theatrical release with this move, but it was later announced on December 9, 2021, that the pay-one window would be brought forward to as little as 45 days after a film's initial theatrical release (though Universal's deals with theater chains regarding the premium video on demand window for these films would be unaffected by this move).[33][34][35]

In January 2022, NBC's Spanish-language sister network Telemundo announced TPlus, a new "content hub" for Spanish-language programming on Peacock Premium that will launch later in the same year to coincide with the FIFA World Cup.[36]

In May 2022, Universal Pictures announced that it would shift three of its films to Peacock in 2023: Shooting Stars, a biographical feature about LeBron James based on his memoir; Praise This, about a youth choir music competition; and a remake of John Woo's 1989 crime drama The Killer.[37][38][39][40][41][42]

In August 2022, NBC announced that its long-running soap opera Days of Our Lives would move exclusively to Peacock Premium beginning September 12 of that year, after a 57-year run on the network. The miniseries spin-off Days of Our Lives: Beyond Salem had previously premiered as a Peacock original series.[43][44] It also announced that next-day streaming of Bravo programs would move to Peacock for the upcoming television season, as NBCUniversal had invoked its option to end an agreement with Hulu for next-day streaming rights for NBC and Bravo programming.[45][46]

On November 30, 2022, live streaming of local NBC stations was added for Premium Plus subscribers. This function was available at launch in 210 markets.[47]

Original programming[edit]

Main article: List of Peacock original programming

Third-party content[edit]

Lionsgate licenses library content to Peacock which Comcast negotiated during renewal of its carriage of Starz. In turn, NBCUniversal would license content to StarzPlay in the U.S. and internationally.[48][49] On January 16, 2020, Peacock acquired the streaming rights to the Warner Bros. Television series Two and a Half Men and George Lopez, the Paramount Network series Yellowstone, as well as The Matrix films.[50][51] In February 2020, A&E Networks licensed some titles from the A&E and History libraries to Peacock.[52] Peacock also had rights to the Harry Potter film series as part of an existing deal with NBCUniversal networks from October 2020 until August 2021, before WarnerMedia (now Warner Bros. Discovery) took them back on September 1 of that year. The films were then placed on HBO Max.[53][54]

On July 1, 2020, ViacomCBS (now Paramount Global) non-exclusively licensed some of its television series and films to Peacock, such as Everybody Hates Chris, Ray Donovan, and Undercover Boss. The service also held rights to several Paramount Pictures films under a limited exclusivity window from 2021 to 2023.[28]

On July 14, 2020, the service acquired the Canadian drama Departure for a U.S. premiere.[29]

On July 17, 2020, Cinedigm licensed over a dozen films and three streaming channels for Peacock's launch, with hundreds of other films and television episodes to follow.[55]

In January 2021, Peacock added Claudia Rosencrantz and Adrian Woolfe's streaming entertainment news channel LIT, with the platform serving as its U.S. launch partner for an exclusivity period.[56]

On May 18, 2021, NBCUniversal announced that it had acquired the U.S. streaming rights to the Eurovision Song Contest for Peacock under a two-year deal, beginning with the 2021 edition (whose first semifinal was held later that day).[57] The agreement came shortly after NBC reached an agreement with the European Broadcasting Union, which organizes the event, to produce an U.S. music competition series based on the Eurovision format.[58] For 2022, NBC's lead figure skating analyst, Johnny Weir, was added as a commentator for its Eurovision broadcasts.[59] The streaming rights for the contest were renewed for 2023.

On June 10, 2021, Peacock added content from anime streaming service RetroCrush.[60]

On October 31, 2022, NBCUniversal announced an SVOD agreement with Hallmark Media, under which Peacock Premium would add a hub featuring content from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama. The agreement includes both on-demand content from Hallmark's library of original series and made-for-TV movies, and the live, linear feeds of all three networks.[61][62] A similar agreement with Reelz (including true crime programming such as On Patrol: Live) was announced on February 28, 2023. However, due to conflicts with Peacock's exclusivity agreement with WWE, the linear Reelz channel would be blacked out on Peacock when it carries MLW Underground Wrestling.[63]

On April 13, 2023, Peacock added films from Magnolia Pictures.[64]

WWE content[edit]

See also[edit]

List of streaming media services

Notes[edit]

^ The service soft launched for Xfinity cable and broadband customers on April 15, 2020.

References[edit]

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^ "TVNZ Announces Multi-year Content Rights Deal With NBCUniversal".

External links[edit]

Wikimedia Commons has media related to Peacock (streaming service).

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‎Peacock TV: Stream TV & Movies on the App Store

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Peacock TV: Stream TV & Movies

12+

Hit TV shows, movies & sports

Peacock TV LLC

#11 in Entertainment

4.7 • 2.2M Ratings

Free

Offers In-App Purchases

Screenshots

iPhone

iPad

Apple TV

Description

Download Peacock, NBCUniversal’s streaming service. Peacock has all your favorite culture- defining entertainment, all in one place.With Peacock, stream exclusive Originals, new movies from theaters, thousands of TV shows — including Yellowstone, New Girl, and Days of our Lives — plus current programming from Bravo, NBC, and USA.Stay up to date with live news and stream all your favorite live sports and events including Big Ten sports, WWE, Sunday Night Football, and so much more.Here’s what you get with PEACOCK:· Instant access to hundreds of movies from major Hollywood studios such as Universal, DreamWorks Animation, and Focus Features.· Thousands of hours of TV series, including full seasons of buzzworthy faves and bingeworthy classics.· Peacock Channels – playing your favorite entertainment and news. Scroll less and watch more with the SNL Vault, Fallon Tonight, NBC Sports on Peacock, WWE, NBC News NOW, TODAY All Day, True Crime, and Dateline 24/7.· Hit Spanish-language TV shows and news from Telemundo.· Up to 6 personal profiles to optimize your viewing experience.With PEACOCK PREMIUM, stream the full library of movies, episodes, and seasons — plus live sports and events. Tons to watch. Lots to love.· Stream new movies from theaters and full seasons of exclusive premium TV like Yellowstone and Suits.· Every WWE Premium Live Event, plus series, docs, and the WWE Vault.· Exclusive Peacock Originals, including The Continental: From the World of John Wick, Twisted Metal, Killing It, and more.· Live sports, including exclusive Premier League soccer matches, Big Ten sports and Sunday Night Football· The streaming home for your Bravo faves, including The Real Housewives of Potomac, Below Deck Mediterranean, and more.· Dedicated Hallmark Media Hub featuring live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.· Current-season NBC hits like The Voice, The Irrational, and America’s Got Talent.· Full library of Kids and Family entertainment.With PEACOCK PREMIUM PLUS, get everything included in Peacock Premium as well as:· Stream Peacock ad-free.*· Stream your local NBC channel, 24/7.· Download available titles to your mobile device and watch later, anywhere.*Due to streaming rights, a small amount of programming will still contain ads (Peacock Channels, events, a few shows and movies, and local content).Content availability may vary over time.Please note: Use of the Peacock app is limited to the United States and its territories. Video is accessible via 3G, 4G, 5G, LTE and Wi-Fi networks. Data charges may apply.If applicable, subscription charges begin after any promotional period of Peacock Premium/Peacock Premium Plus concludes. You will be charged on a recurring basis as described above, minus applied offers plus applicable taxes. Your subscription will auto-renew until you cancel. Cancel at any time by visiting your account in the Peacock App. By subscribing, you agree to the preceding subscription terms and our Terms of Use and Privacy Policy below.Learn more at www.peacocktv.comTerms of Use: www.peacocktv.com/termsPrivacy Policy: www.peacocktv.com/privacyCustomer Help: www.peacocktv.com/helpYour Privacy Choices: https://www.nbcuniversal.com/privacy/notrtooCA Notice: https://www.peacocktv.com/ca-noticeThis app features Nielsen proprietary measurement software, which will allow you to contribute to market research, like Nielsen’s TV Ratings. To learn more about our digital measurement products and your choices in regard to them, please visit http://www.nielsen.com/digitalprivacy for more information.

What’s New

Mar 12, 2024

Version 5.3.12

Some bugs are no more. Carry on streaming :)

Ratings and Reviews

4.7 out of 5

2.2M Ratings

Editors’ Choice

Peacock TV is for serious TV fans. It has plenty of familiar titles: The Office, 30 Rock, Parks and Recreation, Saturday Night Live, Downton Abbey, Two and a Half Men, Yellowstone, The King of Queens, and Law & Order: SVU, to name a few. You’ll also find new episodes of The Tonight Show Starring Jimmy Fallon and kids’ shows like Curious George, as well as live coverage of Premier League soccer. Looking for wrestling? Peacock is now the home of the WWE’s new events and its giant streaming library.

xxxjjsjshe

07/23/2021

Ads

I definitely love love this app and it’s amazing how all these good movies are here and it’s all completely free but there is one thing and only one thing that keeps on bothering me. No it is not the ads, I understand that those are necessary to gain some money but whenever an ad does come up once it is done the movie/show you are watching skips forward a bit and if you try to rewind it to see the part you missed, the app makes you watch the same ads again for a second time. This is quite annoying because there are some parts of the movie that get skipped but some times that part is important but you are not able to see it. I am not asking for you to take away the ads or change the thing that makes you watch ads for a second time, but all I am asking for is that you fix it so that after you watching an ad it goes back a couple seconds so that you don’t miss/forget anything or at least make it so that it takes you back to the second it stopped. Overall this app is amazing and I am loving it. 10 out of 10.

HMK48718

05/29/2021

Terrible tvOS app

If I could avoid using peacock, I would, but there are too many good shows. However, it is still a painfully bad experience. On iOS/iPadOS there is no Picture in Picture support, which is very annoying, and sometimes the audio breaks and I have to exit the thing I’m watching and reopen it. That is annoying, but not too bad. tvOS is the real problem. It works terribly with the new Siri remote. Normally you can go back or forward ten seconds, but with the new Siri remote there is no way to do that. Clicking the forward and back buttons will bring up an orange symbol to go back or forward 10 seconds, but it won’t do anything, and it won’t go away until you tap somewhere else on the remote. If I had this problem in any other app, it would be slightly annoying, but I would just use the normal method of swiping (or rotating with the new circle gesture on the new Siri remote) to get where I need to go. Not only does peacock not support the new circle gesture, the swiping is terrible. This is probably the biggest problem with peacock. Tiny finger movements that would get me forward or back 4 seconds or so in the Apple TV app do nothing. But as soon as I start swiping my finger enough for peacock to react, it moves too fast for me to get even close to what I want. I can end up full minutes away from my target. This has been a problem with the old and new Siri remote, and it needs to be fixed.

Developer Response

We would be happy to help you with this. You can reach us at peacockfeedback@help.peacocktv.com. We’re here for you!

Events

NOW AVAILABLE

PREMIERE

Oppenheimer

NOW AVAILABLE

PREMIERE

Apples Never Fall

App Privacy

The developer, Peacock TV LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

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The following data may be collected and linked to your identity:

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Data Not Linked to You

The following data may be collected but it is not linked to your identity:

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Other Data

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Information

Seller

Peacock TV LLC

Size

112.7 MB

一个月内注册用户破千万：流媒体界“新人”Peacock凭借什么迅速上位？|德外视窗 - 知乎

一个月内注册用户破千万：流媒体界“新人”Peacock凭借什么迅速上位？|德外视窗 - 知乎切换模式写文章登录/注册一个月内注册用户破千万：流媒体界“新人”Peacock凭借什么迅速上位？|德外视窗德外5号CTR媒体融合研究院官方账号康卡斯特近期公布的二季度财报显示，公司旗下NBC环球新推出的流媒体服务Peacock已经有超过1000万户家庭注册。此外，NBC环球首席执行官Jeff Shell称，注册人数以及用户的观看频率、时间，均好于公司预期。该公司管理层曾在今年1月份的投资者日上表示，预计到2024年，Peacock将拥有3000万至3500万活跃用户。尽管注册人数不一定会转化为月活跃账户，但目前的多项指标表明Peacock开局良好。今年7月15日，Peacock携带NBC的直播内容与多种版权剧集面世。与Netflix、Disney+以及上线不久的HBO Max不同之处包括，Peacock提供三个不同的免费及付费套餐供用户选择，免费的广告支持模式在推出时就提供了超过13000小时的内容。丰富的版权内容是Peacock持续发展的基石。“NBC环球拥有众多媒体品牌，同时也有最强劲的广告销售纪录，我们将运用这些关键优势，为Peacock的客户、广告商、股东带来更多价值。”NBC环球董事长史蒂夫·伯克说。在Peacock上市后的前6天，这款移动应用在美国App Store和Google Play上的下载量就达到150万次。Sensor Tower称：“从2014年开始，在所有新推出的订阅视频点播应用平台中，Peacock的表现仅次于Disney+。”Peacock的入局标志着北美市场的最后一家娱乐巨头也进入了流媒体市场，场内竞争高度白热化。那么，在流量和红利已近瓜分完毕的格局下，后入场的Peacock如何发力？我们又能从它的发展模式中借鉴哪些经验？Peacock与NBC：互利互惠Peacock融合了直播和点播节目，并且提供了三个不同的付费套餐（免费、付费、付费高级版）供用户选择。Peacock的内容库相当丰富，用户不仅能看到NBC环球拥有版权的电视电影剧集，还能将当季播放的NBC shows、Universal movies等精选内容收入囊中。目前，在NBC环球为Peacock准备的免费观看选项模式中，对用户唯一的要求就是需要他们同时收看广告，内容将通过可购物广告、暂停页面广告等形式出现。这种免费的浏览广告模式在推出时就提供了超过7500小时的内容，包括NBC的当季热门节目。这种模式不仅为用户提供了内容服务，而且扩大了Peacock的用户基础，同时还能够以广告投放去吸引品牌赞助商，增加平台收入来源。而如果用户每月支付4.99美元，选择付费订阅模式的话，就可以解锁平台上1.5万小时节目内容的全部访问权，这个付费版本虽然有广告，但NBC表示，它的广告播放时间每小时内不会超过5分钟。在Peacock的负责人Strauss看来，为用户提供的“付费观看”选项具有很大的潜力。在一个小时的正式播出节目内容中，插播广告的时间不会超过5分钟，所以Peacock采取的是“轻广告”的策略。Strauss认为：“现在用户对流媒体产品服务已经出现订阅疲劳的迹象。有人认为在正片中插入广告会引来用户的反感，但事实并非如此，因为虽然插播了广告，但免费内容仍然是吸引用户的优势。”注：流媒体平台发布前的广告宣传支出费用比较情况，Peacock的花费要远远高于HBO Max和Disney+（来源：MEDIARADAR）而对于那些想要观看更多内容的用户，Peacock还设有高级付费模式，用户只需要每月额外多支付5美元就可以升级到无广告体验模式。该模式将提供2万小时的平台内容访问权限，包括免费模式中的全部权限以及Peacock所有的原创内容，而且高级模式还将提供更早的平台内容访问权限。现有的2400万Comcast用户和美国通信公司Cox用户，可以直接免费捆绑成为带广告的会员模式。Peacock的存在，也为NBC环球的内容分发提供了一个更加多元并且自主的渠道。一直以来，NBC都是奥运会赛事的转播平台，而NBC也早就计划好通过奥运会赛事让Peacock名声大噪。今年一月，NBC就宣布今年东京奥运会开幕式和闭幕式的直播将会在Peacock上播放，而且在奥运会期间，Peacock还计划每天提供5个小时的直播内容。但无奈疫情的暴发，使得这项服务暂时无法发挥作用。但在之前，Strauss曾表示：“我们在这个流媒体上线前的起名阶段，刻意回避了‘NBC+’这个名字，采用了Peacock。虽然NBC的内容和资源对流媒体未来的发展很重要，但我们也不想只做NBC的独家内容，这并不利于今后的发展。我希望能够培养出一个敢于试错、灵活机动的团队。”Peacock的核心竞争优势与策略目前北美市面上的主流流媒体平台采取的都是收费模式，而单纯依靠广告的免费平台则相对小众。因此和其他的流媒体平台相比，Peacock的竞争策略与价值主张也与其他竞争对手不同。比如，Peacock“一半免费，一半付费”的策略。用户可以选择免费，也可以选择成为付费会员，体验上的区别在于内容的多寡。Netflix长期以来一直拒绝提供免费的广告支持服务，而Peacock包含广告并提供免费使用版本，与此同时，它的竞争对手还在不断提高订阅价格并抵制免费广告观看模式。如果在Peacock平台上，想要享受不含广告的内容服务，用户的月费将会由4.99美元提升到9.99美元，由此看来，与Netflix最受欢迎的12.99美元的订阅费用相比，Peacock在订阅价格上还是占有优势的。Peacock的另外一大优势，就是潜在内容的丰富性。Peacock毕竟背靠Comcast，有内容、发行渠道、营销资金，这使它成为流媒体市场上一个强大的竞争对手。而对于Netflix来说，目前主要的挑战可能是财务上的。为了占领流媒体行业，Netflix在一场资本密集型的内容开发战中发挥了杠杆作用。目前该公司的债务权益比接近170，这可能使不断扩大的客户基础的未来价值与目前的成本形成鲜明对比。如果流媒体领域日益激烈的竞争导致Netflix失去了获取客户的渠道，这将对Netflix继续制作高质量内容的能力产生重大影响。另一方面，Peacock结合了有线电视的长处，它作为一个流媒体平台，还能够提供即时新闻报道，这势必将吸引大量用户观看。注：流媒体的订阅价格之战，Peacock以免费订阅0美元获得最低排名（来源：彭博社）但Peacock真正与众不同的是，它并没有一味地去追赶模仿Netflix的商业模式，而是坚持自己熟悉的策略，打造自身的核心优势。CFRA公司分析师Amobi说：“Peacock绝对是广告型平台的领头羊之一，它的市场占有率还没有饱和，在未来3-5年内存在大量机会。”此外，流媒体和各大硬件平台达成合作也是非常重要的。目前，Peacock和苹果与谷歌都达成了一定程度的合作——Peacock的内容将会内嵌在Apple TV+上，这是Netflix、Disney+等流媒体都没有的待遇。而Peacock和谷歌的合作更加深入，所有的谷歌平台，包括安卓手机和安卓电视都有长达三个月的免费试用期，而在苹果设备上，试用时间只有7天。另外，狮门影业也和Peacock进行了资源置换，以维持自己的有线台Starz的内容储备。结语如今，平均每个美国家庭大约会订阅3个流媒体平台服务。而且Comcast十分清楚，Peacock在短时间内是很难取代Netflix目前在流媒体市场上的首选地位，但是他们可以利用自己的优势差异来为用户提供Disney+和Netflix无法提供的内容服务。随着Peacock入场，美国所有的传媒巨头都已悉数入场。Strauss说，目前已经做好打长期战的准备。2020年1月份的时候，Comcast对Peacock的预期是，2024年能累计盈利25亿美元，并收获3000万到3500万的活跃用户。转载引用声明：请原文转载或不加修改地引用文中数据、结论及数据说明，并注明来源。除此之外的任何自行加工与解读均不代表CTR观点，对由此产生的不良影响，CTR保留诉诸法律的权利。发布于 2020-08-13 20:04赞同添加评论分享喜欢收藏申请

最后一个巨头入场流媒体，“孔雀”来了 - 知乎

最后一个巨头入场流媒体，“孔雀”来了 - 知乎切换模式写文章登录/注册最后一个巨头入场流媒体，“孔雀”来了毒眸文| 武怡楠编辑 | 何润萱全美最大的电视集团之一、NBC环球（NBCUniversal，由国家广播公司NBC和环球影业合并而来）要推出自己的流媒体了，名为Peacock(孔雀)。之所以起这个名字，可能是因为NBC的标志就是一只孔雀。这只“孔雀”背后站着的母公司康卡斯特，是美国第二大互联网服务供应商，仅次于AT&T，曾在2004年差点收购了迪士尼。巨头康卡斯特的旗下，还有梦工厂、照明娱乐等多家内容公司。在它入局之后，标志着北美最后一家娱乐巨头终于入场，场内竞争高度白热化。2019年年初宣布要开发自己的流媒体平台的NBCUniversal，即使受到了疫情影响，也还是在7月15日按时上线了Peacock。在一片流媒体混战中，Peacock和其他流媒体平台最大的不同，或许是它“一半免费、一半付费”的策略。目前北美市面上的主流流媒体平台，都是收费模式，而单纯依靠广告的免费平台都相对小众。Peacock的策略在于，用户可以选择免费，也可以选择成为付费会员，体验上的区别在于内容的多寡，有一些类似国内的爱优腾芒的模式。在免费模式下，用户可以欣赏7500小时的内容，包括《唐顿庄园》《人人都爱雷蒙德》《公园与游憩》《我为喜剧狂》《神烦警探》《芝加哥烈焰》《太空堡垒卡拉狄加》等剧集。不过，NBC老牌喜剧《办公室》要等到2021年1月才能回到Peacock平台上，目前版权还在Netflix上。之前，《办公室》是Netflix的“镇站之宝”，播放量一度力压《老友记》，是最受欢迎的内容。《办公室》第一季而付费模式下，会员每月付费4.99美元，内容扩展到15000个小时。如果想要享受去广告的内容，月费将会提升到9.99美元。对比Netflix最受欢迎的12.99元的套餐，还是要便宜不少。除了单纯的内容多少，付费内容的壁垒还在于，《周六夜现场SNL》《肥伦今夜秀》等这类在电视上直播的电视节目，付费用户可以在节目播出后的第二天在Peacock上收看，但免费用户没有相关的权限。而且Peacock的原创内容也只有付费会员才能观看——目前，它已经有包括乌托邦题材的《美丽新世界》、《老友记》的Ross扮演者大卫·修蒙的新剧《不靠谱情报局》、原创电影《灵异妙探2：莱斯归来》等10部左右的原创作品。电影《灵异妙探2：莱斯归来》对比苹果必须砸钱做内容的窘迫，新入场的Peacock的一大优势，就是未来内容的丰富性，Peacock毕竟背靠康卡斯特，“爸爸”在传媒行业浸淫已深，触角灵敏。因此，Peacock上有经典剧集《威尔和格蕾丝》《法律与秩序》，和“好莱坞五大”环球影业是“同事”的它，未来还会上线《速度与激情9》《侏罗纪世界3》《辛德勒的名单》《落水狗》《回到未来》《怪物史瑞克》《大白鲨》《妈妈咪呀》《 E.T.》《怪物史莱克》《断背山》《拜见岳父大人》《迷失东京》《地心营救》《赌城风云》等经典作品，以及“同事”梦工厂的动画作品。除了自家的资源，其他公司的内容也会在Peacock上出现——传媒巨头ViacomCBS和Peacock达成了合作，会将把自己旗下的CBS电视台、Showtime、CW电视台、派拉蒙影业手握的一些资源放到Peacock，这其中就包括热门美剧《黄石》。另外，离好莱坞五大最近的狮门影业也和Peacock进行了资源置换，以维持自己的有线台Starz的内容储备。《黄石》除了上述这些内容，Peacock本来计划的一个超级王牌，其实是体育。一直以来，NBC都是奥运会的转播台，而NBC也早就计划好利用奥运会打响Peacock的声势。早在一月份，NBC就宣布Peacock上可以观看东京奥运会开幕式和闭幕式的直播，奥运会期间，Peacock还计划每天提供5个小时的直播。无奈疫情的影响，这个“王炸”暂时无法发挥作用。不过随着Peacock的上线，英超足球比赛在美国的播放权，也由Peacock“承包”了。为此，NBC关闭了原来的NBC Sports Gold服务。未来，Peacock将会在每个赛季，提供175场英超联赛的直播、重播服务。Peacock高管马特·斯特劳斯在接受外媒Deadline时说，他做Peacock没有去刻意模仿、对标谁，而是在剧集、电影之外，也注重了Peacock的运动、新闻、真人秀等内容布局。在Peacock的首页，有一个“趋势”板块，点击后，用户会被推荐到热门的体育、文化等新闻视频片段。Peacock高管马特·斯特劳斯此外，流媒体和各大硬件平台达成合作也是非常重要的。目前，Peacock和苹果与谷歌都达成了一定程度的合作——Peacock的内容将会内嵌在Apple TV+上，这是Netflix、Disney+等流媒体都没有的待遇。而Peacock和谷歌的合作更加深入，所有的谷歌平台、包括安卓手机和安卓电视都有长达三个月的免费试用期，而在苹果设备上，试用时间只有7天。不过，在和两大重要的平台、能触及8000万观众的Roku和Amazon Fire TV的合作上，Peacock还在商谈。不得不承认，疫情还是耽误了Peacock的发力，目前Peacock不少新作品的开发收到了影响。马特·斯特劳斯坦言，直到2021年，Peacock才能“真正大步走（arguably really be hitting its stride）”。但是Peacock依然吸引到了10个广告商，Comcast也计划在未来两年为其投资20亿美元。一月份的时候，康卡斯特管理层对Peacock的预期是，2024年能累计盈利25亿美元，收获3000到3500万的活跃用户。随着Peacock入场，美国所有的传媒巨头都已悉数入场。马特·斯特劳斯说道，自己已经做好打长期战的准备了。发布于 2020-07-20 00:25Netflix流媒体视频网站赞同添加评论分享喜欢收藏申请

如何看待康卡斯特流媒体Peacock的发展前景？ - 知乎

如何看待康卡斯特流媒体Peacock的发展前景？ - 知乎首页知乎知学堂发现等你来答切换模式登录/注册互联网流媒体时代华纳（Time Warner）Comcast发展前景如何看待康卡斯特流媒体Peacock的发展前景？关注者6被浏览4,313关注问题写回答邀请回答好问题添加评论分享2 个回答默认排序德外5号CTR媒体融合研究院官方账号关注Peacock提供三种订阅服务：一种是受广告支持的免费版，内容访问受限；第二种是每月4.99美元的订阅版，用户可以访问所有内容，但仍包含一定数量的广告；第三种是每月9.99美元的无广告订阅版。这种混合订阅模式与Netflix、亚马逊、苹果和迪士尼等竞争对手提供的没有广告的流媒体服务形成了鲜明对比。但现有的AVOD（广告支持的视频点播）服务都不具备Peacock拥有的原创内容的广度和IP的流行度。毫无疑问，到今年夏天推出的时候，Peacock将成为美国最有竞争力的AVOD服务之一。这很可能为AVOD服务的广告负载设定一个新的标准。Peacock也会采用几种非传统的广告形式，有了免费的订阅层，Peacock将更容易吸引到那些对资费敏感的普通受众，同时还能满足广告商迫切需要的受众覆盖面和用户规模，这非常符合传统媒体商业化的运作模式。发布于 2020-06-23 17:26赞同添加评论分享收藏喜欢收起Sputnik 1长长见识关注我不是分析师啥的，答非所问一波。我有个闲置电脑，接了个显示器一直在用peacock还有ploto tv两个看电视，就还蛮好的，能看看新闻，当个电视看了。还有些电影免费看，又没有付任何费，能看到就算赚到了。我也好奇他们咋赚钱的，估计就是一个又一个的广告吧的，真的多到跟看电视一样，不过我目的就是想弄个免费电视。平时就一直放着当背景音，挺好的。发布于 2021-01-10 11:32赞同添加评论分享收藏喜欢收起

NBC环球上线流媒体Peacock，主打免费带广告模式|界面新闻 · 娱乐

球上线流媒体Peacock，主打免费带广告模式|界面新闻 · 娱乐首页科技金融证券地产汽车健康地方大湾区文旅数据ESG双碳电厂商业科技地产汽车消费工业时尚交通医药互联网创投能源数码教育食品新能源家电健康酒业物流零售美妆体育楼市家居餐饮日用企服珠宝腕表智库电厂农业财经金融投资证券IPO宏观股市财富有连云新闻天下中国地方评论数据职场国是文娱影像营销大湾区ESG双碳长三角文化生活文化文旅生活方式美食美酒艺术游戏正午箭厂VIP投资早晚报宏观晚6点打新早报盘前机会前瞻公告快评盘中必读金股挖掘调研早知道研报新知大势侦察市场风向标快报今日热点公司头条股市前沿监管通报财经速览时事追踪界面号财经号城市号媒体号视频界面Vnews直播箭厂面谈品牌创酷番茄社商业微史记专题新闻专题活动专题Global登录

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热门搜索正在阅读: NBC环球上线流媒体Peacock，主打免费带广告模式00扫一扫下载界面新闻APP其他途径关注界面…NBC环球上线流媒体Peacock，主打免费带广告模式在当下这个时刻，想要通过一款全新的流媒体服务去挑战Netflix的地位几乎已经是不可能的事。彭郑子岩 · 来源：界面新闻图片来源：《侏罗纪公园》剧照终于，好莱坞主流制片厂各自的流媒体服务都到齐了，7月15日，经过一年多的准备，NBC环球正式上线了其名为Peacock的流媒体服务，该服务融合了NBC的直播内容与各种版权内容，更为重要的是，与Netflix、Disney+以及刚上线不久的HBO Max不同，NBC环球依然为Peacock准备了免费观看的选项，唯一的要求就是用户需要同时收看广告。

Peacock提供三个不同的免费及付费套餐供用户选择，免费的广告支持模式在推出时就提供了超过13000小时的内容，包括NBC的当季热门节目（播出一周后呈现），以及《伯恩的身份》、《侏罗纪公园》、《黑客帝国》、《布莱尔女巫计划》和《木乃伊》等环球影业的经典电影内容库，更为重要的是所有新注册用户甚至无须绑定信用卡即可直接观看，若是需要解锁更多内容和免去广告再付费即可。

支付每月4.99美元，你可以获得广告支持的高级版，它虽然有广告，但可以解锁平台上所有20000小时的节目的全部观看权限。NBC环球表示，这个层级将包括每小时不超过5分钟的广告。对于那些希望获得完全无广告体验的人来说，可以以每月9.99美元的价格换取。不过NBC环球指出，即便是最贵的套餐，在少量的节目中仍将包含广告。

此外，Peacock还提供折扣年付选项，价格分别为49.99美元和99.99美元。

Peacock目前可在苹果设备、谷歌平台、Xbox游戏机和部分智能电视上使用。对PlayStation 4和PlayStation 4 Pro的支持将于下周推出，不过该服务目前还不支持Roku和亚马逊Fire TV设备，这也将会在一定程度上影响其在美国本土的用户增长。

Peacock可观看的内容相当丰富，包括NBC环球拥有版权的7500小时长剧集，以及次日可观看当季播放的NBC shows、Universal movies等精选内容；每月5美元及10美元的付费会员还可观看直播体育赛事和深夜节目，其中最高级的10美元Peacock Premium会员8月起甚至还可以看到未在电视台直播的看英超足球联赛。

NBC环球董事长史蒂夫·伯克表示：“NBC环球拥有众多媒体品牌，同时也有最强劲的广告销售纪录，我们将运用这些关键优势，为Peacock的客户、广告商、股东带来更多价值。”

此外，Comcast及Cox有线电视用户可享免费观看有广告版内容的Peacock Premium，或是每月支付5美元就能享有无广告版内容的Peacock Premium。Comcast的Xfinity X1和Flex客户已经在4月15日获得Peacock Premium内容服务，而其他约2000万家庭订户也能观看Peacock Free，对于目前流媒体影音服务平台的会员争夺战来说，背靠着体量庞大的有线电视用户群，Peacock可以说是站在一个具有相对优势的起步位置。

Peacock不仅拥有Comcast广大的有线电视用户基础，还可藉由NBC环球手上的运动赛事版权提供不同于竞争对手的内容。早前Netflix内容负责人泰德·萨兰德斯曾表示，由于NBC可通过有线电视获得运动赛事的版权，在内容服务上应充分利用此一优势增加内容实力，而不是跟随其他竞争对手大力投资流媒体影音服务来与Netflix竞争。

不过对于Peacock来说，一个重大的不利因素也与体育有关，原本今年与奥运会有关的专题报道和纪录片内容也将会登陆这一服务。但由于新冠疫情影响，奥运会被迫延期至明年，不少体育赛事也都处在缓慢复工的阶段。

与此同时，如今的时间点或许也有些太晚了。流媒体平台Peacock在上线时就面临过于激烈的竞争和品牌知名度不高的状况，而Comcast和NBC环球不会像迪士尼或华纳传媒一样将过多的资源都投注在这一流媒体平台之上。

幸好Peacock的负责人Strauss并没有感到畏惧。他认为Peacock为用户提供的“免费观看”服务具有无穷的潜力。在一个小时的正式内容中，插广告的时间不过5分钟，所以Peacock采取的是“轻广告”策略。

Strauss说：“现在业内已经有订阅疲劳的迹象。有人觉得插广告不受欢迎，但事实并不是这样。插播广告的免费内容是我们的优势”。

但是行业分析师认为Peacock并没有多少选择。在各大媒体公司中，NBC环球最晚推出直接面向客户的流媒体服务，而且它的内容库在很大程度上也不能和华纳传媒、迪士尼较量。

业内认为，NBC环球打造Peacock的原因已经不新鲜——它就是想要创建一个可以和Netflix对标的订阅服务。但随着SVOD(订阅点播)市场逐渐拥挤，传统媒体公司的目光就聚焦到提供免费视频服务上了。

NBC环球想通过Peacock来巩固母公司Comcast的付费电视服务。就像Strauss说的，Peacock类似一个基础的有线电视频道。

现实表明，在新冠疫情大流行之时上线对Peacock来说已经算是一种幸运状态。在疫情期间，47%的美国用户通过调查表示他们用过至少一款免费的广告型流媒体服务。

谈到2020年的流媒体增长机会时，分析师Westcott预测，2020年将是广告型点播服务的机会。

业内分析师普遍认为，虽然Peacock上线的时间偏晚，但它还有上升空间。CFRA公司分析师Amobi说：“Peacock绝对是广告型平台的领头羊之一，它的市场占有率还没有饱和，在未来3-5年内存在大量机会”。

在2020年和2021年间，Comcast预计会给Peacock投入20亿美元。公司预计Peacock将在2024年前带来25亿美元营业额，积攒3000万-3500万用户，达到收支平衡。但是，届时NBC环球是否还需要给Peacock投入更多的资本和资源呢？目前尚未可知。

Strauss表示：“花钱多不一定成功率就高。未来还有机会做出不同的决策和战略。”他同时表示：“我们刻意回避了NBC+这个名字，而是用了Peacock，当然NBC的片库对我们很重要，但是我们不想只做NBC的独家内容。我现在正在培养一个更加敢于试错、更加灵活的团队，同事都很年轻，我看好他们。”

截止目前，根据市场调查反馈，Peacock的用户知名度达26.8%，仅比影视段视频服务Quibi（24.8%）略高。

虽然Comcast开始涉足流媒体行业，但这并不意味着该公司正在摆脱有线业务。从目前的策略上来看Comcast仍然是一家将主业集中在有线电视领域的公司，他们仍然可以并且希望更多从注册有线电视的用户身上中受益。提供流媒体服务是保持竞争力的关键，但是该公司的目标与华纳传媒或迪士尼不同，后两者将直接面向消费者的订阅流媒体产品视为公司的未来。

市场研究公司LightShed Management估计，目前仍有8000万家用户在订阅有线或卫星电视的内容，尽管比起十年前约1亿用户的订阅有所减少，但仍是可观的市场体量，Comcast希望借由Peacock的推出能渐渐改变用户依赖有线内容的使用习惯，并且将原有用户吸引至流媒体平台上，但同时由于迪士尼与华纳将更多资源投注在流媒体平台上，又使得Comcast重新看到这两家所逐渐放弃的有线电视市场。

更重要的是，在当下这个时刻，想要通过一款全新的流媒体服务去挑战Netflix的地位几乎已经是不可能的事。因此Comcast将依靠大量制作的现场真人秀节目和带有广告的低价套餐来提醒订阅用户，为什么有线电视内容仍然是一个不错的选择。同时Peacock的存在，也为NBC环球今后的内容分发提供了一个更加多元并且自主的渠道，毕竟这场疫情什么时候到头目前尚未可知，若是电影院迟迟不能恢复，手中的内容总归需要一个渠道去和观众见面，而现在他们已经拥有了一个完全属于自己的渠道。

未经正式授权严禁转载本文，侵权必究。娱乐风向点赞收藏看评论分享至微博分享微信分享QQzone沉浸模式评论暂无评论哦，快来评价一下吧！下载界面新闻微信公众号微博上海界面财联社科技股份有限公司版权所有 © 2014-2024 JIEMIAN.COM关于我们联系我们广告合作注册协议投稿须知版权声明举报及处置NBC环球上线流媒体Peacock，主打免费带广告模式在当下这个时刻，想要通过一款全新的流媒体服务去挑战Netflix的地位几乎已经是不可能的事。彭郑子岩 · 2020/07/19 09:00来源：界面新闻图片来源：《侏罗纪公园》剧照终于，好莱坞主流制片厂各自的流媒体服务都到齐了，7月15日，经过一年多的准备，NBC环球正式上线了其名为Peacock的流媒体服务，该服务融合了NBC的直播内容与各种版权内容，更为重要的是，与Netflix、Disney+以及刚上线不久的HBO Max不同，NBC环球依然为Peacock准备了免费观看的选项，唯一的要求就是用户需要同时收看广告。

此外，Peacock还提供折扣年付选项，价格分别为49.99美元和99.99美元。

Strauss说：“现在业内已经有订阅疲劳的迹象。有人觉得插广告不受欢迎，但事实并不是这样。插播广告的免费内容是我们的优势”。

NBC环球想通过Peacock来巩固母公司Comcast的付费电视服务。就像Strauss说的，Peacock类似一个基础的有线电视频道。

谈到2020年的流媒体增长机会时，分析师Westcott预测，2020年将是广告型点播服务的机会。

截止目前，根据市场调查反馈，Peacock的用户知名度达26.8%，仅比影视段视频服务Quibi（24.8%）略高。

未经正式授权严禁转载本文，侵权

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peacock（英语单词）_百度百科

ock（英语单词）_百度百科网页新闻贴吧知道网盘图片视频地图文库资讯采购百科百度首页登录注册进入词条全站搜索帮助首页秒懂百科特色百科知识专题加入百科百科团队权威合作下载百科APP个人中心peacock是一个多义词，请在下列义项上选择浏览（共4个义项）添加义项收藏查看我的收藏0有用+10peacock播报讨论上传视频英语单词peacock，英语单词，名词、动词，作名词时意为“孔雀；雄孔雀；爱虚荣的人，人名；(英)皮科克”，作动词时意为“炫耀；神气活现地走”。外文名peacock类别英语单词词性名词、动词释义作名词时意为“孔雀；雄孔雀；爱虚荣的人，人名；(英)皮科克”，作动词时意为“炫耀；神气活现地走”目录1单词发音2短语搭配3双语例句单词发音播报编辑英[ˈpiːkɒk]美[ˈpiːkɑːk] [1]短语搭配播报编辑PEACOCK DANCE 美丽的金孔雀 ; 孔雀舞 ; 学跳孔雀舞Peacock Revolution 孔雀革命 ; 孔雀反动peacock chair 孔雀椅 ; 孔雀座椅peacock coal 闪光煤 ; 彩色煤 ; 发亮煤 ; 辉煤Flaming Peacock 火孔雀Peacock Bass 孔雀鲈 ; 皇帝鱼 ; 皇冠三间 ; 今年内战积与大家分享peacock feather 孔雀翎 ; 孔雀羽毛图片 ; 孔雀毛peacock skin 雄孔雀皮George PEACOCK 皮科克 ; 皮考克 ; 乔治·皮科克 [1]双语例句播报编辑Who do you think I am, peacock?你以为我是谁啊，你个臭孔雀？Po:- Who do you think I am, peacock?阿宝：你以为我是谁啊，你个臭孔雀?I like the peacock.我喜欢这只孔雀。 [1]新手上路成长任务编辑入门编辑规则本人编辑我有疑问内容质疑在线客服官方贴吧意见反馈投诉建议举报不良信息未通过词条申诉投诉侵权信息封禁查询与解封©2024 Baidu 使用百度前必读 | 百科协议 | 隐私政策 | 百度百科合作平台 | 京ICP证030173号京公网安备110000020000

NBC环球开辟流媒体战场 Peacock将推出这三种订阅服务|德外视窗 - 知乎

NBC环球开辟流媒体战场 Peacock将推出这三种订阅服务|德外视窗 - 知乎切换模式写文章登录/注册NBC环球开辟流媒体战场 Peacock将推出这三种订阅服务|德外视窗德外5号CTR媒体融合研究院官方账号来源：IPG Media Lab，http://thedrum.com作者：Richard Yao，Andrew Blustein编译：陈梦甜第92届奥斯卡颁奖礼刚刚落下帷幕，领跑24项奥斯卡提名的Netflix，却只收获了最佳女配角和最佳纪录片两个奖项。随着流媒体战争逐渐进入白热化阶段，Netflix的野心还能持续多久？美国老牌电视巨头Comcast旗下的NBC环球（NBC Universal），终于加入到流媒体大战。它推出的Peacock流媒体服务将于今年七月份上线。Peacock的一个特别之处是，采用混合的商业模式以及混合的按需订阅，并提供线性直播电视内容。那么，传统媒体在将内容带给流媒体受众的同时，能否复制传统的电视“被动”观看体验呢？混合商业模式：三种订阅服务NBC环球近期的报告显示，Peacock提供三种订阅服务：一种是受广告支持的免费版，内容访问受限；第二种是每月4.99美元的订阅版，用户可以访问所有内容，但仍包含一定数量的广告；第三种是每月9.99美元的无广告订阅版。这种混合订阅模式与Netflix、亚马逊、苹果和迪士尼等竞争对手提供的没有广告的流媒体服务形成了鲜明对比。考虑到NBC在广播电视领域的悠久历史，推出这种模式也在情理之中。除了NBC环球，还有一个选择这种混合模式的著名流媒体服务，就是Hulu，它也是由传统电视网络联合创建。Hulu试图将其内容引入流媒体，同时扩大广告库存，但在2016年8月终止了免费订阅服务。(鉴于NBC环球已将Hulu的部分股权转让给迪士尼，后者的“Disney+”以无广告订阅模式运营，预计Hulu近期不会有免费订阅服务。)图源：Quartz当然，NBC环球并不是唯一一家尝试广告支持流媒体服务的公司。除了Prime Video，亚马逊还通过免费的OTT服务IMDb TV来对冲风险。与此同时，Tubi和Pluto TV等公司多年来一直在用广告补贴他们的免费服务。但现有的AVOD（广告支持的视频点播）服务都不具备Peacock拥有的原创内容的广度和IP的流行度。毫无疑问，到今年夏天推出的时候，Peacock将成为美国最有竞争力的AVOD服务之一。有趣的是，NBC环球计划将Peacock非直播内容的广告时间限制在每小时5分钟左右，这大约是如今大多数线性电视标准广告负荷的四分之一。Peacock在广告长度上的显著下降侧面反映出，随着无广告观看成为流媒体的常态，观众对破坏性广告越来越反感。鉴于NBC环球的突出地位，这很可能为AVOD服务的广告负载设定一个新的标准。Peacock也会采用几种非传统的广告形式，包括最近开始在电视上播放的可购物广告和越来越受欢迎的暂停页面广告。有了免费的订阅层，Peacock将更容易吸引到那些对资费敏感的普通受众，同时还能满足广告商迫切需要的受众覆盖面和用户规模，这非常符合传统媒体商业化的运作模式。重新打造“被动式”电视体验除了免费订阅服务，Peacock还在播放设计上下了巧思。当观众在选择内容类别进行观看前，Peacock会自动播放这一类别内容的片段，将自动播放功能包装成一种电视直播的替代品，还原一种观众拿着遥控器，浏览电视换台的感觉。数据显示，超过55%的美国消费者仍然每天观看电视直播，电视直播“just-on”本质的对立面就是消费者在流媒体时代的痛点——在面对大量选择时，对该看什么绞尽脑汁。Peacock的自动播放功能就很好地解决了观众选择难题：这种主要依靠广告的模式也意味着，要让人们在打开APP的那一刻就开始观看，不需要浪费七分钟的时间在菜单上滚动。其实，这种播放设计也不是Peacock的原创。Viacom旗下的Pluto TV已经推出7年了，它是一项拥有100多个频道支持广告的免费流媒体服务，以线性方式全天候播放电影和电视节目。在中国，百度旗下的SVOD服务爱奇艺早先也推出了一款衍生智能电视应用（奇异果TV），该应用拥有数百个频道，每个频道都可以不间断地重播爱奇艺的热门电视节目，用户可以在频道上反复浏览，直到找到自己喜欢的节目。爱奇艺最近在这款应用中还加入了一种特殊的“AI长辈模式”，利用机器学习和特殊的长辈专属页面设计来迎合老年用户的观看行为和兴趣。按需订阅模式适用于那些有明确内容消费意愿的用户，对比而言，这种“被动式”（lean-back）的消费模式更适合将“电视作为伴侣”的年长用户或那些“佛系”用户。经典情景喜剧《老友记》和《办公室》成为Netflix上收视率较高的剧集是有原因的。NBC环球计划在2020年年底从Netflix获取《办公室》的版权，并将会为其开设一个专门的自动播放频道。传统媒体的逆袭与不断开发原创内容并一心一意地关注用户增长数据的Netflix不同，NBC环球可能和苹果、迪士尼有些相似之处，他们将流媒体服务看作生态产业链的重要一环。Comcast玩的是资产游戏，而Peacock的命运将与现有的付费电视服务可能遭受的损失产生直接关联。值得注意的是，Peacock每月9.99美元的无广告订阅资费标准高于Disney+（6.99美元/月）。而Peacock的广告支持的订阅版（每月4.99美元），与Hulu和CBS All Access（月资费均为5.99美元/月）相比，在价格上具有一定的竞争力。这种深思熟虑的定价方案表明，Comcast试图去捕捉逐渐远离线性电视转向无广告服务的观众，但又不至于对其现有的付费电视业务产生明显冲击。从某种意义上说，NBC环球以广告为基础的业务和Comcast对线性电视的既得利益阻碍了Peacock全面采用无广告的OTT模式。然而，牢牢抓住线性电视产业，正是Peacock最终以免费订阅服务和一系列直播内容推出的原因，这两者都可能帮助它在不断升级的流媒体战争中脱颖而出。换句话说，Peacock的弱点也变成了它最大的优势。Peacock的启动策略在理论上很有意义，但最终的成功仍取决于NBC环球对观众观看体验的执行。从长远来看，如果时机成熟，Peacock有望接管Comcast的付费电视业务，并成为其广告收入的重要来源。转载引用声明：请原文转载或不加修改地引用文中数据、结论及数据说明，并注明来源。除此之外的任何自行加工与解读均不代表CTR观点，对由此产生的不良影响，CTR保留诉诸法律的权利。编辑于 2020-03-06 12:43人工智能Facebook流媒体赞同 5添加评论分享喜欢收藏申请

peacock是什么意思_peacock的翻译_音标_读音_用法_例句_爱词霸在线词典

ock是什么意思_peacock的翻译_音标_读音_用法_例句_爱词霸在线词典首页翻译背单词写作校对词霸下载用户反馈专栏平台登录peacock是什么意思_peacock用英语怎么说_peacock的翻译_peacock翻译成_peacock的中文意思_peacock怎么读,peacock的读音,peacock的用法,peacock的例句翻译人工翻译试试人工翻译翻译全文简明柯林斯牛津peacock英 [ˈpiːkɒk]美 [ˈpiːkɑːk]释义n.（雄）孔雀，孔雀; 爱虚荣的人; 爱炫弄自己的人; [天]孔雀座大小写变形:Peacock点击人工翻译，了解更多人工释义词态变化复数: peacocks;实用场景例句全部孔雀炫耀趾高气扬地走as proud as a peacock孔雀般的骄傲牛津词典...peacocks strutting slowly across the garden.园中趾高气扬地慢步走过的孔雀柯林斯高阶英语词典...peacock feathers.孔雀羽毛柯林斯高阶英语词典He was a born peacock...他天生爱慕虚荣。柯林斯高阶英语词典He introduced himself as 'the leader' and strutted up and down like a peacock.他自称“领导”，像个孔雀似的趾高气扬地走来走去。柯林斯高阶英语词典She is as proud as a peacock.她十分骄傲.《现代英汉综合大词典》The boy was as proud as a peacock when he showed me his new football boots.那男孩给我看他的崭新足球靴子时得意极了.期刊摘选A Peacock teased a Crane about the dullness of her plumage.孔雀嘲笑鹤鸟,说她的羽毛黯淡无光.期刊摘选Did you hear the story about the peacock?你听说过孔雀的故事吗 ?期刊摘选As an ethnic minority, I performed a peacock dance , which received warm applause.作为一个少数民族, 我表演了一个孔雀舞, 得到了大家的人情鼓掌.期刊摘选He was as proud as a peacock when he passed his driving test at the first attempt.他在第一次尝试中通过驾驶测试时得意洋洋.《简明英汉词典》The peacock spreads his splendid tail.孔雀展开了它那灿烂夺目的尾巴.《现代汉英综合大词典》Children shouted when they saw the peacock spreading his gorgeous tail.当孔雀展现它华丽的尾巴时,孩子们大声叫着.期刊摘选You're so sincere , you don't like other guys who as vain as a peacock.对于一个女人来说,要完成这一切是非常非常不容易的, 不是吗?期刊摘选Hitler was once as proud as a peacock.希特勒曾是一个不可一世的家伙.期刊摘选You'll be proud as a peacock when you see how well we did.当你看到我们干得有多漂亮时,你会非常骄傲的.期刊摘选What number is like a peacock?什么数字拿走一半就什么都不剩了?期刊摘选Both stamps picture the building, a handsome structure in white and peacock blue tile.两张邮票都是贴有美丽的白色和孔雀蓝瓷片建筑物的照片.期刊摘选The peacock is displaying its fine tail feathers.这只孔雀在展示自己美丽的尾部羽毛.《用法词典》Perhaps we can build small shops beside Dongfeng Square to sell peacock food.或许我们可以建立一些小商店的旁边东风广场出售孔雀食物.期刊摘选Next to the peacock.靠着孔雀旁边.期刊摘选The plumes of the peacock are beautiful and brightly colored.孔雀的羽毛十分华丽而且颜色鲜艳.期刊摘选Is it available? PEACOCK technology is currently offered at 77 U.S. medical centers.利用的可能性目前美国有77家医疗中心提供“孔雀”技术.期刊摘选The peacock began to boast about its beautiful feathers and laugh at the crane.孔雀开始炫耀它美丽的羽毛并且嘲笑鹤.期刊摘选The crane was not happy with the peacock.对于孔雀的炫耀,鹤不太高兴.期刊摘选The waters of Bali, Indonesia, are home to this otherworldly creature peacock mantis shrimp ( Odontodactylus scyllarus ) .印度尼西亚巴里岛的水域, 是这种鲜为人知的生物—— 螳螂虾的栖息地.期刊摘选She's all pooled up a peacock.她把自己打扮得像孔雀开屏一样.期刊摘选The peacock raised his tail and spread it.孔雀翘起尾巴开屏了.期刊摘选The peacock was displaying her tail.这只孔雀正在展示她的尾巴.期刊摘选She likes to play the peacock before her mates.她喜欢在她的同伴面前显示自己.期刊摘选收起实用场景例句真题例句全部六级As she wrote in her description of the peacock flower," The Indians, who are not treated well by their Dutch masters, use the seeds to abort their children, so that they will not become slaves like themselves.2018年12月六级真题（第二套）阅读 Section B收起真题例句英英释义Noun1. European butterfly having reddish-brown wings each marked with a purple eyespot2. male peafowl; having a crested head and very large fanlike tail marked with iridescent eyes or spots收起英英释义同义词n.纨绔子弟,花花公子fopdandypopinjaycoxcombbeaududesparkjack-a-dandyn.自我主义者,利己主义者,自私自利的人,言必称boasterbraggartbraggadocioegotistegoist反义词n.孔雀peahen其他释义peahen行业词典旅游孔雀释义词态变化实用场景例句真题例句英英释义同义词反义词行

The Twisty Ending of 'Apples Never Fall,' Explained | TIME

Twisty Ending of 'Apples Never Fall,' Explained | TIMETIME LogoSign Up for Our Ideas NewsletterSubscribeSubscribeSectionsHomeU.S.PoliticsWorldHealthClimateFuture of Work by CharterBusinessTechEntertainmentIdeasScienceHistorySportsMagazineTIME 2030Next Generation LeadersTIME100 Leadership SeriesTIME StudiosVideoTIME100 TalksTIMEPiecesThe TIME VaultTIME for HealthTIME for KidsTIME EdgeTIME CO2Red Border: Branded Content by TIMECouponsPersonal Finance by TIME StampedShopping by TIME StampedJoin UsNewslettersSubscribeGive a GiftShop the TIME StoreTIME Cover StoreCustomer CareUS & CanadaGlobal Help CenterReach OutCareersPress RoomContact the EditorsMedia KitReprints and PermissionsMoreAbout UsPrivacy PolicyYour Privacy RightsTerms of UseModern Slavery StatementSite MapConnect with UsPresented ByEntertainmentTelevisionBreaking Down the Surprise Twist at the End of Peacock’s Apples Never FallBreaking Down the Surprise Twist at the End of Peacock’s Apples Never Fall6 minute readBy Cady LangMarch 15, 2024 12:03 PM EDTWarning: This post contains spoilers for Apples Never FallFor the better part of Apples Never Fall, which dropped in its entirety this week on Peacock, the Delaney family—siblings Troy (Jake Lacy), Amy (Alison Brie), Logan (Conor Merigan-Turner), and Brooke (Essie Randles) and their father, Stan (Sam Neill)—has sought answers around why their beloved matriarch, Joy (Annette Bening), mysteriously disappeared. When their search for Joy turns from a missing persons report to a potential murder case that posits Stan as the main suspect after a recording of a heated (and seemingly violent) argument between them surfaces, tensions within the family flare, revealing secrets and long-held resentments between the siblings and their father. Further complicating the disappearance is the seemingly chance encounter the family had with Savannah, a stranger with a murky past, who showed up on their doorstep just months earlier. Like their seemingly picture-perfect family, not all is as it seems with Joy's disappearance—with a surprise twist in the ending that causes those closest to her to question what they really knew about her.Read more: The 100 Best Mystery and Thriller Books of All TimeWhat happens at the end of Apples Never Fall?For the majority of the show, besides the first episode, Joy appears in flashbacks and memories as recalled by her children and her husband, who fear that she may not just be missing, but dead. That all changes in the final moments of the penultimate episode, when it's revealed that Joy is not only alive and healthy, but that she's been hiding at Savannah's house in Georgia. In the finale, it's revealed that Joy reached out to Savannah after she fell off her bike and injured herself. Immediately after her accident, she reached out to all of her children for help, but none of them would answer her call after it was revealed years after the fact that she was responsible for tennis star Harry Haddad firing Stan as his coach when he was a student at their tennis academy, an event that had larger repercussions for their family and the academy. It was also a longtime source of tension in their household. After Stan and Joy have a heated argument following her fall (which leads to the sounds on the recording, which turn out to be their tennis trophies falling to the ground and not domestic abuse), she comes across a thank you note from Savannah, who had left the Delaney home in disgrace months earlier after she instigated the reveal that Joy was the one who told Harry's father to stop working with Stan. In the thank you note, Savannah includes her phone number, which Joy calls on a whim, leading to her meeting Savannah at a bar—and leaving her cell phone at home.At the bar, Joy confronts Savannah about lying about her identity and leaving, but because she is tired of her family taking her for granted and doesn't believe that they will search for her, she decides to go with Savannah to her remote home in Georgia, to take a "vacation from being Joy Delaney;" there is limited cell reception and Savannah cuts the cord to the landline once they arrive at her home.Joy is blissfully off the grid in Georgia until she finds out from one of Savannah's neighbors that there's been a hurricane that hit Palm Beach and tells Savannah she needs to go home. Savannah attempts to keep her from leaving, but finally agrees to drive her back to Florida. During the drive, she reveals her true identity and why she came to the Delaneys' house, eventually getting so worked up that she crashes the car and flees the scene of the accident.Read more: Big Little Lies Author Liane Moriarty on Why Her Story Is UniversalWhat is Savannah's actual identity?While looking for a bag to pack her things in to return home, Joy discovers a tote bag filled with fake identification cards, a restraining order against a woman named Lindsay Haddad, and a gun—confirming her suspicions that Savannah has never been who she said she was. Meanwhile, her family back home has also discovered that Savannah was never a woman who was being abused by her boyfriend (Troy discovers that she had stolen her backstory from a daytime talk show) but is instead Lindsay Haddad, the little sister of Stan's former student, Harry. The family confirms this after finding a photograph of her as a child at their home with Harry. The Delaney siblings and Stan reach out to Harry, who explains that he has a restraining order on Lindsay, who has been unstable since he and his father left home to further his tennis career, a situation made worse by Harry and Lindsay's abusive mother. When Lindsay drives Joy home, she reveals why she targeted the Delaneys. She wanted to break up their seemingly perfect family because she blamed them for her unhappy childhood with her abusive mother. She believed that because Harry stopped working with Stan, it gave her father and brother a reason to leave home to find a new coach—and left Lindsay alone with her mother, which made her feel abandoned and unlovable. While Joy and Lindsay have found common ground both feeling unappreciated by their families, Joy realizes that Lindsay is unstable and would rather hurt her than lose her.What does the ending of Apples Never Fall mean for the Delaney family?Although the car crash was severe, Joy is rescued by the police and is able to return to her family in Palm Beach, where she surprises them by reappearing alive and healthy. After Stan is released from prison, the family is forced to reckon with their many secrets in the open. Logan decides to move to Washington to be with Indira, Brooke confronts her misgivings about her engagement, Troy agrees to let his ex-wife have their frozen embryos, and Amy seems to continue her romance with Simon. Stan reveals his father's abusive tendencies and why he "disappeared" throughout their marriage to avoid repeating his family's history and Joy is honest with her family about feeling underappreciated and taken for granted. The Delaneys agree to work together about being more open about their feelings and having fewer secrets from one another. More Must-Reads From TIMEWhy We're Spending So Much Money NowThe Fight to Free Evan GershkovichMeet the 2024 Women of the YearJohn Kerry's Next MoveThe Quiet Work Trees Do for the PlanetBreaker Sunny Choi Is Heading to ParisColumn: The Internet Made Romantic Betrayal Even More DevastatingWant Weekly Recs on What to Watch, Read, and More? 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'Oppenheimer': How to Watch the Oscar Winner From Anywhere - CNET

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'Oppenheimer': How to Watch the Oscar Winner From Anywhere

Stream the best picture winner on Peacock.

Meara Isenberg Writer Meara covers streaming service news for CNET. She recently graduated from the University of Texas at Austin, where she wrote for her college newspaper, The Daily Texan, as well as for state and local magazines. When she's not writing, she likes to dote over her cat, sip black coffee and try out new horror movies. See full bio Meara Isenberg

March 16, 2024 7:00 a.m. PT 3 min read Oppenheimer won seven Academy Awards. Universal Pictures Max subscribers danced the night away with Barbie, and now Peacock subscribers can pull up a seat for the other inescapable movie of the summer: Christopher Nolan's Oppenheimer.Oppenheimer won best picture and six more Oscars on Sunday, and it's streaming exclusively on NBCUniversal's streaming service. The three-hour thriller stars Cillian Murphy as J. Robert Oppenheimer, often referred to as the "father of the atomic bomb." Emily Blunt, Matt Damon, Robert Downey Jr. and Florence Pugh are also in the cast; Murphy and Downey both won Oscars for their roles.Oppenheimer initially hit theaters in July (on the same day as Greta Gerwig's doll-themed comedy) and grossed more than $950 million worldwide. Here's more on the Peacock service and how a VPN could potentially assist with streaming.Read more: March Offers Plenty of Streaming Fun, but You Don't Need Every ServiceWhen to watch Oppenheimer on PeacockOppenheimer hit Peacock in the early morning hours on Feb. 16 and is available to stream now.Don't have Peacock? You can subscribe to ad-supported Peacock Premium for $6 a month or mostly ad-free Peacock Premium for $12 a month. You may be eligible to get Peacock for free or at a discount if you're a student or a Spectrum, Xfinity internet or Instacart customer. Oppenheimer won't be on the free tier of Peacock, so you'll need to upgrade if that's the version of Peacock you currently use. You can also rent the film for $6 from services like Amazon and Vudu. James Martin/CNET Peacock Premium

Carries Oppenheimer

Know you want to watch Peacock for at least a year? You can opt to pay an annual price up front. Peacock Premium is $60 a year and Premium Plus is $120, and both save you some money over paying monthly for the same period of time.

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How to watch Oppenheimer from anywhere with a VPNPerhaps you're traveling abroad and want to stream Peacock while away from home. With a VPN, you're able to virtually change your location on your phone, tablet or laptop to get access to the movie from anywhere in the world. There are other good reasons to use a VPN for streaming too.A VPN is the best way to encrypt your traffic to stop your ISP from throttling your speeds. Using a VPN is also a great idea if you're traveling, find yourself connected to a Wi-Fi network and want to add an extra layer of privacy for your devices and logins. Streaming TV can be a bit smoother with a reliable, quality VPN that's passed our tests and security standards.You can use a VPN to stream content legally as long as VPNs are allowed in your country and you have a valid subscription to the streaming service you're using. The US and Canada are among the countries where VPNs are legal, but we advise against streaming or downloading content on illegal torrent sites. We recommend ExpressVPN, but you may opt for another provider from our best list, such as Surfshark or NordVPN. Sarah Tew/CNET ExpressVPN

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If you're looking for a secure and dependable VPN, check out our Editors' Choice: ExpressVPN. It's fast, works on multiple devices, and provides stable streams. It's normally $13 a month, but it currently costs less overall to go for a 12-month subscription, where each month shakes out to $8.32.ExpressVPN offers a 30-day money-back guarantee. Read our review of ExpressVPN.

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Follow the VPN provider's instructions for installation, and choose a country where Oppenheimer will be streaming on Peacock. Before you open the streaming app, make sure you're connected to your VPN using your selected region. If you want to stream Oppenheimer on more than one device, it's possible you'll need to configure each one to ensure you're signed in. Go to settings and check your network connections to verify you're logged in and connected to your VPN account. Now you're ready to open Peacock to stream. If you run into issues with streaming, first make sure your VPN is up and running on its encrypted IP address. Double-check that you've followed installation instructions correctly and you've picked the right geographical area for viewing. If you still encounter connection problems, you may need to reboot your device. Close all apps and windows, restart your device and connect to your VPN first. Note that some streaming services have restrictions on VPN access.

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Apples Never Fall: Peacock Series Look Inspired by Talented Mr. Ripley

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IndieWire is a part of Penske Media Corporation. © 2024 IndieWire Media, LLC. All Rights Reserved.Murder, Anyone?Why ‘Apples Never Fall’ Bathed Its Dark Noir Tale in SunlightCinematographer Robert Humphreys on finding the sweet spot between "The Talented Mr. Ripley" and "King Richard" for Peacock's absorbing family mystery.By Jim HemphillPlus iconJim Hemphill

JimmyHemphillMore stories by Jim 13 Books All Aspiring Directors Should ReadRead more

Why ‘Apples Never Fall’ Bathed Its Dark Noir Tale in SunlightRead more

Meet Chauncey, the Teddy Bear Giving a Terrifying Performance in ‘Imaginary’Read more

March 15, 2024 9:30 am'Apples Never Fall'Jasin Boland/PeacockShare

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Share on WhatsApp Peacock‘s “Apples Never Fall” is a mystery filled with dark secrets and startling revelations, but it’s also one of the brightest, most beautiful series in recent memory, a sunlit noir that’s as superficially inviting as it is unsettling at its core. In keeping with the themes of novelist Liane Moriarty‘s source material — which tells the story of a seemingly perfect family whose lives unravel as what lies beneath the surface comes to light — the filmmakers created a palette and lighting style that are gorgeous and vivid yet characterized by rough edges hinting at the true nature of the characters and their world.

“The overall storytelling had to do with some horrible things that can happen in very beautiful places,” showrunner Melanie Marnich told IndieWire. “And that juxtaposition of something terrifying has happened with this family while we look around and there’s this saturated beauty. I think there’s a nice tension there. So we really wanted it to be beautiful [but] to feel humid, to feel very Floridian.”

Related Stories For Michael Keaton, Directing ‘Knox Goes Away’ Was a Game of Jenga 13 Books All Aspiring Directors Should Read

That world of upper-class West Palm Beach, Florida, gave Marnich her initial guiding principles for the visual style. “She was always really interested in a very glossy, bright, colorful palette, which was reflective of West Palm Beach,” cinematographer Robert Humphreys told IndieWire. Humphreys, who shot the first two and last two episodes of the seven-part limited series (the middle three were photographed by Laurie Rose), worked with Marnich and director Chris Sweeney to create a visual language that would provide that glamorous palette while still hinting at the darker tensions running underneath the story.

Humphreys found a cinematic reference point in “The Talented Mr. Ripley,” which had the same combination of seductive beauty and increasing unease that “Apples Never Fall” required. Aside from that, his primary influences were other films about tennis, a sport that is central to the series’ action. “There was one in particular called ‘Borg vs. McEnroe’ that we really enjoyed,” he said. “It had an observational, handheld style that was not super glossy or super slick.” Humphreys found a similar observational approach in “King Richard,” and the two films informed how he approached camera placement and movement. “The ensemble cast took center stage, and we basically recorded their dialogue and action.”

‘Apples Never Fall’Jasin Boland/Peacock

In that tension between the glossy and the observational lies the strength of the show’s visuals, as Humphreys creates pretty, impeccably lit and colorful images (aided by Tony Fanning’s exquisite production design) but undermines them with a handheld style that creates a constant sense of instability; these characters may be living in a beautiful world, but it’s always in danger of crumbling around them. The handheld style had the added benefit of allowing the filmmakers to respond to what the actors were doing in the moment, something that was key in a show revolving around an ensemble in which reaction shots and supporting players in a scene were often more important than the primary action and dialogue.

Ironically, given the importance of the Florida location, most of “Apples Never Fall” was shot on Australia’s Gold Coast. Humphreys said it wasn’t as difficult to double the location as one might think. “I’ve shot in Florida a few times, and I’ve shot on the Gold Coast quite a lot,” he said. “They’re very, very similar. The climate’s similar, the light’s similar, the color’s similar.” The biggest difference was between the Gold Coast’s mountains and West Palm Beach’s flat landscape, which Humphreys said was taken care of with a few visual effects adjustments to take out the hills.

Robert Humphreys on the set of ‘Apples Never Fall’Vince Valitutti/Peacock

Visual effects were also used in some of the show’s many tennis scenes to help the actors look like expert players. “In some cases, the balls are put in later,” Humphreys said, adding that face replacement was used for particularly challenging moments so that professional tennis players could double for the actors, though not everyone needed it. “Annette Bening is actually a fabulous tennis player, so I don’t think she got much VFX help at all.” For Humphreys, the key to the tennis sequences was creating a sense of immediacy different from what one experiences watching a game on television. “If you watch tennis on TV, it’s video cameras with very long lenses filming from the baseline, but our tennis is very much in your face: handheld right near the actor, because you want to see their thought processes.”

Humphreys tended to use wide lenses in order to get as close to the actors as possible, not just in the tennis scenes but also in the less action-oriented dramatic moments. He feels that such an approach not only gives the viewer a more intimate sense of what the characters are thinking and feeling but also helps the actors forge a more intimate relationship with the camera. “They really feel like they’re in the moment,” Humphreys said. “They’re not like, ‘Oh, where’s the camera?'” Because there are so many characters and they’re all important, Humphreys says the storytelling was more editing-dependent than usual. “When you have five actors in a room talking to each other, you have to shoot a lot of coverage because if you hold a shot of that many people for too long, you end up with a lot of backs of heads.”

Although the imagery in “Apples Never Fall” is often stunning, Humphreys never wanted it to distract from the characters and always made sure the lighting was motivated in a realistic way. “If you look at a frame, I like you to know where the light is coming from, whether it’s a window or a practical lamp or a streetlight or something,” Humphreys said. “It makes the story feel more real and grounded and believable.” Given the strength of the writing and performances, Humphreys felt it was always best to be in service to the material rather than risk visual overkill. “It wasn’t the kind of show where you have long takes and you’re handing the camera off from one actor to another. I don’t like overly stylized photography.”

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